2006 Mitsubishi Galant De Sedan 4-door 2.4l..... No Reserve.... on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

2023 Mitsubishi Outlander PHEV First Drive Review: Slightly rough diamond

The Mitsubishi Outlander was one of the first small, affordable plug-in hybrid SUVs, yet it lost ground in recent years with the introduction of strong offerings from Toyota, Ford, Hyundai and Kia. The main reason was that the regular Outlander wasn’t especially competitive, so once the PHEV finally had company, there was nowhere to go but down. Well, thereÂ’s an all-new and dramatically improved Outlander now, and finally, its plug-in hybrid version is here to make up that lost ground. Like the gas-only version, the new 2023 Mitsubishi Outlander PHEV impresses with a stylish, spacious and suitably modern interior, and generally comfortable and quiet demeanor. The plug-in hybrid goes significant further, though, with more power and refinement, plus a strong electric range. There are a couple weak points that keep it from being best-in-class (like the gas-only version), but depending on your needs, the Outlander PHEV could still be the green compact SUV for you. The Outlander PHEV has a powertrain that's extremely similar to its predecessor. A naturally aspirated 2.4-liter four-cylinder now makes 134 horsepower rather than the previous model's 148 horsepower. While it can provide direct power to the wheels, itÂ’s most often employed as a motor generator for the front and rear electric motors (much as a Honda hybrid operates). Both of those motors are also more potent than before. The front motor picked up 20 horsepower and 88 pound-feet of torque to make 114 ponies and 188 lb-ft. The rear makes 40 more horsepower for 134, though torque remains the same at 144 pound-feet. The result is a grand total of 248 horsepower and 332 pound-feet of torque. That's more than the Ford Escape PHEV, and more torque than the Hyundai Tucson and Kia Sportage plug-ins. The Toyota RAV4 Prime's 302 horsepower bests them all. In addition to more power, the Outlander PHEV can now go 38 miles on a charge –14 more than before thanks to a pack that has grown from 13.8 kilowatt-hours to 20 kWh. Once again, thatÂ’s more range than Ford, Hyundai and Kia, though less than the Toyota. Mitsubishi also offers an unusual feature not available on those competitors: DC fast charging. WeÂ’re not sure how necessary a DC fast charger is on a vehicle that can run on gas in a pinch, but if youÂ’d like a topped-up battery and donÂ’t want to wait overnight to get it from the plug in your garage, why not?