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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

2014 Mitsubishi Mirage

This could have been something great. Last fall, Mitsubishi slapped its triple-diamond badge on a dainty little hatchback called Mirage, offering plenty of functionality and 44 miles per gallon on the highway, all starting at a super-low $12,995. For budget shoppers, this seemed to be a good thing - not to mention a much-needed breath of fresh air for the company's waning US automotive arm.
I will fully admit to being a bit harsh on the Mirage following its debut at the 2013 New York Auto Show, often making it the butt of jokes with my colleagues. But at the end of the day, I love cheap, basic, honest little cars like this, and I wasn't prepared to write off the Mirage until I spent some time behind the wheel. After all, on paper, a Mazda2 looks pretty unremarkable, and yet it's one of my favorite small cars to drive.
Much as I wasn't looking forward to putting my foot in my mouth, I was sort of hoping to feel the same way about the new Mirage. It's a bland package, but it could have been filled with the same spunky spirit and well-meaning composure of vehicles like the aforementioned Mazda, or even stuff like the Honda Fit or Chevy Spark and Sonic.

James May was hospitalized after Mitsubishi Lancer Evolution crash

British auto journalist and TV host James May was reportedly whisked to the hospital after a crash during filming of The Grand Tour. The presenter was said to have been driving a yellow Mitsubishi Lancer Evolution VIII at 75 mph when he crashed into a tunnel wall.  Fortunately, The Sun reports that May, 59, broke a rib during the crash and required x-rays and a brain scan before being released from the hospital in mostly good health. This was not always the case with the former BBC Top Gear hosts. Famously, Richard Hammond received severe injuries from a 2006 crash at 280 mph in a drag racer. Hammond was also involved in a fiery crash of a Rimac One in 2017, but walked away mostly uninjured.  The details of the crash are a bit vague, but apparently it involved a challenge where May was supposed to drive the Evo down a long tunnel at a naval base in Norway. The Sun describes the stunt as taking place in the pitch black passage, with lights only illuminating as the car drove by. With mere seconds to react, May was unable to brake in time from 75 mph and slammed the Evo into a wall. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The segment apparently involved May, Hammond, and Jeremy Clarkson taking AWD sedans to the Arctic Circle. Two other cars have been posted to social media by Clarkson himself and by fans, as discovered by Motor 1. Those cars are a Subaru Impreza WRX STI and an Audi RS4. After the Evo's destruction, the Subaru and Audi continued on without it. The cars were driving in Norway six months ago, but May's hospitalization is only now coming to light.  Thankfully Captain Slow, as May is nicknamed, is alright. As for the state of the increasingly endangered Evo, however, we'll just have to wait until the next season of Grand Tour airs.