2000 Mitsubishi Montero Sport Ls on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Self-driving Mitsubishis could use adapted missile technology

Mitsubishi is a big company made up of many different divisions and subsidiaries. Yeah, we tend to focus on Mitsubishi Motors, but the sprawling company also manufactures steel, builds televisions – we all knew someone in the 1990s with a hulking Mitsubishi "big screen" – and even screws together fighter jets and the missiles they carry. According to a report from Automotive News Europe, Mitsubishi Motors is hoping to leverage the capabilities of its sister companies to catch up to the competition and get driverless cars on the road by 2020. That means adapting millimeter-wave radars, sensors, and cameras built for missiles to automotive uses. As Mitsubishi sees it, having the development work done on this tech – albeit for a radically different application – gives it a big advantage over the competition. "All we have to do is to put together the components that we already have," Katsumi Adachi, the chief engineer for Mitsu's auto equipment division, told ANE. "None of our competitors have such a wide array of capabilities." As ANE goes on to explain with the help of Tokyo-based IHS analyst Goro Tanamachi, this is no plug-and-play application. That's largely because of the different economics of the automotive and defense industries. In the former, the bean counters have a tremendous say. There are cuts and cost reductions and all sorts of other stuff designed to maximize profit margins. The defense industry, though, is the land of sparing no expense – that, according to Tanamachi-san, could make adapting missile tech to autonomous vehicles a possible, but potentially very pricey proposition. "Cost-cutting requests are much more severe in autos than aerospace," Tanamachi-san told ANE. "I wonder if it's possible for them to bring down the cost of the systems to the levels manufacturers can use for cheap, low-end cars." Related Video: X

Mitsubishi planning high-performance Outlander PHEV under revived Ralliart banner

Mitsubishi is finally getting some of its mojo back with its redesigned — and competitive — Outlander. The company reportedly plans to build on that momentum with a high-performance variant of the SUV, bolstering its newly revived Ralliart performance division in the process.  Wait, a non-luxury performance SUV? Well, if any company can pull it off it would be Mitsubishi. It has the history of its WRC victories and Paris-Dakar Rally dominance to build on. Nearly its entire racing heritage has been forged on dirt, not tarmac, so a hotted-up Mitsu SUV doesn't seem so farfetched.  According to Japan's Best Car magazine, the all-out Outlander will be based on the Outlander Vision Ralliart concept shown over a year ago at the 2022 Tokyo Auto Salon. The model will supposedly be called the Outlander PHEV Ralliart, and will feature extensive tuning to set it apart from the standard version. Best Car reports that the chassis will be reinforced to increase body rigidity. Mitsubishi will also strengthen the suspension and visually distinguish it with unique aero bits. What that may be isn't specified, but the Auto Salon concept had wider fenders in front and rear, a new front grille and bumper, and big diffuser beneath a redesigned rear fascia. The concept also came with larger rotors and six-piston calipers in front. The Outlander PHEV Ralliart's drivetrain, says Best Car, will based on the 2.4-liter plug-in hybrid setup on the base car. However, combined power between gasoline and hybrid systems will total an estimated 286 horsepower. Finally, the magazine predicts that the Outlander PHEV Ralliart will arrive in 2024. Japanese pricing is approximated at JPY5.5 to 6.1 million, which converts to $40,300 to $44,700 at current exchange rates, but we expect it to be closer to the high end of that range. With crossovers and SUVs as the de facto car these days, it was only a matter of time before mainstream marques began souping up such daily drivers. If Honda can create an 800-horsepower CR-V race car, a sports Outlander seems only natural. We'll just be here waiting for the first crossover racing league. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.