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Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.

Mitsubishi Motors posts surprise loss as car sales slide

TOKYO — Mitsubishi Motors on Friday posted a surprise operating loss in the third quarter, its worst quarterly performance in more than three years, hurt by falling sales in China, Japan and Southeast Asia, as well as a stronger yen. The carmaker posted an operating loss of 6.6 billion yen ($60.2 million) for the October-December quarter, widely missing an average forecast for a profit of 11.6 billion yen, based on analyst estimates compiled by Refinitiv. It was the firm's biggest loss since the July-September 2016 quarter, when a mileage cheating scandal sapped profits. However, Mitsubishi stuck to an earlier forecast for a 73% drop in full-year operating profit to 30 billion yen in the fiscal year ending in March. The automaker's net loss for the quarter just ended came in at 14.4 billion yen. The fall in quarterly sales was worst in China and at home, while sales also slipped in ASEAN countries, traditionally a stronghold, leading to a 16% fall in global vehicle sales to 320,000 units. The automaker also said it would keep some of its offices in China closed through Feb. 9, as a new coronavirus spreads throughout the country and beyond. The automaking alliance of Mitsubishi, Renault and Nissan on Thursday said they had "no other option" but to drastically improve their joint operations to remain competitive in the fast-changing global auto industry. Related Video:           (Reporting by Naomi Tajitsu; editing by Richard Pullin) Earnings/Financials Mitsubishi

Mitsubishi Ground Tourer Concept will show next-gen PHEV ideas in Paris

Mitsubishi still hasn't released the Outlander PHEV here in the US, but we're already going to get a potential preview of the company's next large plug-in hybrid at the Paris Motor Show this fall. Mitsubishi has released a side-profile teaser image of the Ground Tourer Concept, which the company says "further expresses" Mitsubishi's flagship PHEV technology. It's got a floating red roof with sharp angles on the back and a cool silver body. It's certainly early for a Paris tease, but we'll take what we can get when it comes to more large plug-in vehicles. Related Video: Mitsubishi Ground Tourer Concept To Be Unveiled At Paris Motor Show / June 27, 2016 — CYPRESS, CALIF. Mitsubishi Motors Corporation (MMC) today announced the debut of the all-new "Ground Tourer Concept" at the 2016 Paris Motor Show this fall. An up-market SUV, the Ground Tourer Concept is aimed to be the latest expression of Mitsubishi Motors' design ambitions, expressed through four powerful elements: Augmented Possibilities, Functional Beauty, Solid Thrust and Japanese Craftsmanship. The newest concept further expresses Mitsubishi Motors' plug-in hybrid electric (PHEV) flagship technology. The combination of advanced driving technologies packaged using the latest Japanese design trends and quality will propel the Ground Tourer Concept for effortless cruising in all driving conditions on and off road; all while accommodating passengers in a quiet, comfortable and luxuriously crafted interior. The Ground Tourer concept is a continuance of MMC's design philosophy and showcases the commitment to its role in the SUV/CUV segment. About Mitsubishi Motors North America, Inc. Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 380 dealers. MMNA is a leading the way in development of highly-efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.