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Mitsubishi Mirage will reportedly get the axe in 2025

The Mitsubishi Mirage, the car that everyone loves to hate, might not be long for the U.S. market. Reports have it exiting stage left by the end of 2025 with no successor in the works. The compact has the ignominy of being the cheapest new car available in the U.S., with an MSRP starting at $17,340 including destination charges. The report comes from an unnamed source who spoke to Automotive News. However, Mitsubishi spokesperson Jeremy Barnes declined to comment on whether the Mirage is getting the axe in two years. "It's a vehicle that we still see as having a role in our portfolio at this time," Barnes told AN. "It fulfills the role of an entry-level vehicle." The Mirage comes in either hatchback or sedan profiles and is powered by a 1.2-liter 3-cylinder making 78 horsepower and 74 lb-ft of torque. While it is often panned for its low power and basic interior, the Mirage does offer a brand spanking new car with a 10-year,100,000-mile powertrain warranty. Also, it comes standard with features like Apple CarPlay/Android Auto, Bluetooth, remote keyless entry, power windows, cruise control, and USB port – none of which are necessary to go from point A to point B but are nice to have. Plus, it's rated at 39 mpg combined and comes in fun colors. While options like the Nissan Versa and Kia Rio still exist, Cox Automotive reported that the only car to actually sell below $20,000 in July was the Mirage. Nevertheless, Mirage sales are down 44% in the first half of 2023. The list of affordable cars grows ever shorter, with options like the Toyota Yaris, Ford Fiesta, and the excellent Honda Fit all having exited the market in recent years. Meanwhile, the average new car price has increased by 47.7% since the pandemic, partially due to supply chain issues. A recent iSeeCars study found that even the pool of late-model used cars below $20,000 has shrunken dramatically, from 49.3% of sales in 2019 to just 12.4% today. All this while the number of more expensive, larger and more luxurious cars continues to expand. Once the Mirage is gone, Mitsubishi will have, like Ford and GM, a zero-sedan lineup. Like many, Mitsubishi is preparing for an all-electric push, with plans to debut nine new BEV models globally by 2030.

DoJ fines Japanese parts firms $740M in massive automotive price-fixing scandal

Nine Japanese suppliers have pleaded guilty in US court over charges of price fixing in the automotive parts industry, resulting in the Department of Justice doling out a total of $740 million of fines, according to a report from Bloomberg. The scandal, which has resulted in General Motors, Ford, Toyota and Chrysler spending up to $5 billion on inflated parts and driving up prices on 25 million vehicles has sent the DoJ hustling into investigations. "The conduct this investigation uncovered involved more than a dozen separate conspiracies aimed at the U.S. economy," Attorney General Eric Holder (pictured above) said during yesterday's press conference.
As the investigation stands, the DoJ has issued $1.6 billion in fines against 20 companies and 21 individual executives, with 17 of the execs headed to prison. Deputy Assistant Attorney General Scott Hammond said, "The breadth of the conspiracies brought to light today are as egregious as they are pervasive. They involve more than a dozen separate conspiracies operating independently but all sharing in common that they targeted US automotive manufacturers."
Big-name suppliers indicted in the investigation include Mitsubishi Electric, Mitsubishi Heavy Industries, Hitachi Automotive and Mitsuba Corporation. A list of fines and other corporations named in the investigation is available at Bloomberg.

Ghosn's legacy: one of the auto industry's most effective execs

"Bob Lutz ... estimated that carrying out the Nissan operation would be the equivalent, for Renault, of putting $5 billion in a container ship and sinking it in the middle of the ocean." So wrote Carlos Ghosn in "SHIFT: Inside Nissan's Historic Revival," which was published in the U.S. in late 2004. Two points about that observation: It is in keeping with Lutz's "Often wrong but never in doubt." It shows that Ghosn is a remarkable executive, given that he was able to take Nissan from the edge of financial oblivion to one of the foremost automotive companies (although with alliance partners Renault and, more recently, Mitsubishi). In 1999, Ghosn created what was named the "Nissan Revival Plan." It could have just as well been called the "Nissan Resuscitation Plan." Things were that bad. Now Ghosn is in the midst of legal trouble, accused of financial improprieties of some sort. There is no indication that this is at anything near the scale of what happened at Volkswagen Group. There's malfeasance. And then there's malfeasance. It is likely that this is going to be the end of Ghosn's career, but at age 64, and as a man who has spent nearly the past quarter-century essentially on airplanes, it is probably a good time to leave the stage. What his next act will be — to court or even prison — is an open question. But arguably, Ghosn's performance in the transformation of Nissan and Renault, which also needed some strong medicine to keep it from collapse in the early '00s (although one suspects that the French government would have done its damnedest to keep it propped up), makes him one of the all-time most-notable executives in the auto industry. Ghosn closed plants in both France and Japan and he worked to dismantle the Nissan keiretsu network of interlocked companies, things that were absolutely unthinkable. He established plans with stretch goals in their titles, like the "20 Billion Franc Cost-Reduction Plan," and worked with his people to achieve them, despite the pushback that seemed to come along with the announcement of the plan. As in, as he recalled in SHIFT, "Some people said, 'He's off the deep end. He's raving mad. Doesn't he know that at Renault you set the most conservative goals possible so you can be certain to reach them?' My answer to that sort of thinking was 'You're going to get what you ask for. If you set the bar too low, you'll be a low-level performance.