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Junkyard Gem: 1986 Mitsubishi Cordia L

New Mitsubishi cars first showed up in the United States with Dodge Colt badging in the 1971 model year, and a broad range of Dodge- and Plymouth-badged Mitsubishis followed them across the Pacific in subsequent years. For the 1983 model year, cars bearing Mitsubishi badges finally appeared here, and there were four models available to start with: the Starion, Mighty Max, Tredia and Cordia. The sporty Starion and the sibling-to-the-Ram-50 Mighty Max pickup remain well-known to this day, but the Tredia and its Cordia platform-mate have all but disappeared from streets, junkyards and — for most of us — memories. I thought I'd never see another discarded Cordia again after spotting a first-year example nearly a decade ago, but then this '86 showed up in a San Francisco Bay Area self-service car graveyard recently. The Cordia and Tredia were the same car, mechanically speaking. The Tredia was a subcompact sedan priced to compete with the Toyota Corolla and Honda Civic, while the Cordia was a slick-looking liftback coupe that sought to lure potential buyers away from the likes of the Datsun 200SX, Toyota Celica and Isuzu Impulse. Both the Cordia and Tredia sold very well in Australia and New Zealand, but North Americans mostly ignored the Cordia and laughed at the Tredia. The last model year for both models in America was 1988. The Cordia was a cousin to the Galant and had the same front-wheel-drive layout. In 1986, Cordia engine choices were a naturally-aspirated 2.0-liter 4G63 straight-four rated at 88 horsepower and 108 pound feet and a turbocharged 1.8-liter 4G62T straight-four with 116 horsepower and 129 pound-feet. This car has the 2.0. A five-speed manual transmission was base Cordia equipment, but the original purchaser of this car opted for the 380-buck automatic (that's 1,067 of today's bucks). The emissions sticker tells us that this is a California-market car rather than a "49-state" version. Surprisingly for a car like this in the middle 1980s, an AM/FM stereo radio was base equipment. That worked out well for those who enjoyed the great music of the era. However, if you wanted to play cassettes you had to pay extra. This setup with separate cassette deck was fairly common during the decade; the cost for the 1986 Cordia was $133 (about $374 in 2023 dollars). The paint is faded but the interior doesn't look terribly thrashed.

Mitsubishi Mirage will launch in US with three-cylinder engine [w/video]

We have a date with Mitsubishi Mirage (again). The Japanese subcompact is slated to arrive on our shores in September 2013, and it's one of the product offerings meant to help Mitsubishi's US arm raise sales in its next financial year from 55,000 to 80,000. If next year were 1989, we'd say there's no reason that couldn't happen, but from what we've seen, the Mirage is so magnificently meek (have you seen the interior?) that we aren't sure how it will manage that kind of US sales aggression in the 21st century.
Continuing that theme, Car and Driver reports that the Mitsu will launch here with a 1.2-liter, three-cylinder engine. Make no mistake, this is a very popular engine in the Mirage and responsible for its excellent fuel economy. The hatch is doing so well in other markets with its two naturally aspirated tri-cylinders that the Thailand facility that builds the Mirage will have its capacity increased by 33 percent to try and meet demand. In European spec, the 845-kilogram (1,859 pounds) subcompact with the more powerful engine offering 79 horsepower and 78 pound-feet of torque gets 57.3 miles per US gallon and takes 11.7 seconds to get from zero to 62 miles per hour. The question is whether Mitsubishi will boost the output of that engine for our market. If not, only the 70-hp Smart ForTwo will have less horsepower - but the Mirage, interestingly enough, weighs about the same as the microcar.
On its UK site, Mitsubishi said the reveal of the Mirage in back 2011 meant "redefining the standards by which to judge a compact passenger car." We can't wait to find out if that's still true and what that means when it gets here. To prepare yourself, there's video of the Mirage in action below.

Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.