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Mitsubishi teams up with Amazon to unveil 2022 Outlander

We're all familiar with the phenomenon of the oversized Amazon package, where a box large enough for a chandelier arrives on your front step but contains nothing but nail clippers and a half-deflated string of packaging balloons. Well, the largest Amazon package we've seen is now the driveway-sized one said to enclose a 2022 Mitsubishi Outlander. On February 16, the Triple Diamond marque and Amazon are joining forces to debut the carmaker's next mid-sized SUV. The pair have released a teaser showing a massive cardboard box sitting on the driveway of a super swanky house that we're not 100% sure isn't computer-generated. In any case, the point is that it will be the first car to make its debut on Amazon Live, a streaming service that we did not know existed until now. From what we can tell after a cursory skim, it's a YouTube-esque platform but where streamers talk about items that are available for sale on Amazon. And just in case there was any doubt, the teaser video comes with the disclaimer, "Amazon does not deliver vehicles." That's probably a good thing, if you don't want your 2022 Outlander to arrive pre-dented. As part of the launch, Mitsubishi Motors is also giving away one 2022 Outlander to one lucky winner. You can throw your name in the hat at Mitsubishi's website or at Amazon.com/MitsubishiOutlander between February 16 and March 31, 2021. We already have a pretty good idea of what the 2022 Outlander will look like, thanks to leaked photos and Mitsubishi's own teaser video. Its sheetmetal is based on the Engelberg Tourer, named after the Swiss ski resort, and is quite a bold departure from the current Mitsubishi corporate face.  Underneath, we're expecting two drivetrains. One is a Nissan 181-horsepower, 2.5-liter inline-four mated to a CVT for entry-level models. The second is a Mitsubishi-built plug-in hybrid variant mated to a 2.4-liter engine. Early reports say that it could double the battery-only range from 22 to 43 miles. The unveiling will take place at 6:00 pm Eastern Time. Hopefully, no porch bandits steal the box before then. You can see the teaser video here. Related Video:

Junkyard Gem: 1992 Mitsubishi Expo LRV

Chrysler did reasonably well selling first-generation Mitsubishi Chariots in North America with Dodge/Plymouth Colt Vista badging during the 1980s, and so Mitsubishi Motors decided to take a shot at selling the second-generation Chariots with its own company's badges when those vehicles went into production in 1991. Those vehicles were known as Mitsubishi Expos here, with sales beginning in the 1992 model year and continuing through 1995. Here's one of those ultra-rare first-year Expos, found in a Colorado self-service car graveyard recently. The Chariot line had split into two in its home market by that time, with the regular four-door wagons still called Chariots and a shortened three-door version given the RVR name, which stood for Recreational Vehicle Runner (actually ßVR, with the Cyrillic first character). In the United States, the Chariot was sold as the Expo Wagon while the ßVR was dubbed the Expo LRV. The LRV's door setup is a bit odd. On the driver's side, there's just one door. On the passenger side, there's a sliding rear door (with interlock to prevent it from tearing off the fuel-filler door if it's open). In right-hand-drive markets, Mitsubishi put the slider on the left side while keeping the fuel filler on the right. Chrysler sold its own versions of the ßVR, of course. The Eagle version was known as the Summit Wagon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge and Plymouth dealers sold the ßVR as the Colt Vista. Since this is the base-model Expo LRV for 1992, it has the 1.8-liter SOHC 4G93 engine, sending 113 horsepower and 116 pound-feet in the general direction of the front wheels. The all-wheel-drive and Sport versions got a 2.4-liter 4G64 rated at 136 horsepower and 145 pound-feet. The emissions sticker tells us that this car was sold new in California. It was built in Aichi Prefecture, Japan. This one has the optional four-speed automatic, which cost $670 extra (about $1,460 in 2023 dollars). Not even 100,000 miles passed beneath this Expo's wheels during its 31-year career. Why is it in this place, then? Here's the reason: a crash that mangled the left front suspension. The ignition key dangles from the kind of lanyard used by car auctions, so we can assume this car got totaled instantly by the insurance company and had no chance of being sold to any customer other than a junkyard. The MSRP for this car was $11,537, or about $25,132 today.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.