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Mitsubishi says it will make money from EVs

The Mitsubishi i-MiEV is the lowest-cost plug-in vehicle available in the US. The spartan EV's small price tag shouldn't lead you to believe the company doesn't see dollar signs where there's a plug. Mitsubishi says that electric vehicles are one of the three profitable segments that have helped the company get back into the black. The other two are light trucks and crossovers. We suspect that the resounding success of the Outlander PHEV played a bigger role in this than the i-MiEV, but you never know. Mitsubishi Motors Corp president Tetsuro Aikawa told Automotive News that the company will keeps its focus on those three segments and ease back on sedans and performance cars. To that end, the Outlander Plug-In Hybrid will come to the US next April, many years after it went on sale in Japan and Europe. The vehicle will fit well with Mitsubishi's plans to shift its strategy to SUVs and CUVs here. Related Video:

Junkyard Gem: 1987 Dodge Ram 50

Chrysler began selling Dodge-badged Mitsubishis way back in the 1971 model year, when the Mitsubishi Colt Galant became known here as the Dodge Colt. Later in the decade, a Plymouth Arrow-badged version of the Mitsubishi Triton small pickup appeared here, along with a Dodge version known as the D-50 and — a few years later — the Ram 50. Once Mitsubishi began selling the same trucks here as Mighty Maxes, starting in the 1983 model year, the Ram 50 didn't seem quite so specialÂ… and then the Dakota made its debut for the 1987 model year. Still, when the Triton went to its second generation that same year, Chrysler continued selling it as the Ram 50. Here's one of those second-generation trucks, found in a Denver-area self-service yard last month. At this point, GM had long since stopped selling Isuzu Fasters with Chevrolet LUV emblems, as had Ford with the Courier-badged Mazda Proceed (after developing the all-American S-10 and Ranger, respectively). The decision-makers at Chrysler, however, calculated that the Ram 50 could grab some sales from Dodge truck shoppers who felt that the Dakota was too big for their needs; as a result, the Ram 50 stayed on sale here through 1994. The last Mighty Maxes rolled out of American Mitsubishi showrooms in 1996. The 6G72 V6 engine became available in four-wheel-drive Ram 50s a few years after this truck was built, but in 1987 all Ram 50s came with either the 2.0-liter 4G63 Sirius or 2.6-liter Astron four-banger. This truck has the base Sirius, rated at 92 horsepower. Remember when new trucks came with double-digit horsepower ratings? Most American-market small pickups still had manual transmissions during the middle 1980s, though that would change in a hurry with the dawn of the 1990s and the drop in slushbox prices. This one has the base five-speed. Just barely 100,000 miles on the clock, very unusual for a junkyard pickup of this age (especially one with a thick coat of brush-applied white house paint on the tailgate). Maybe the speedometer cable broke 25 years ago. You don't see many rear-wheel-drive pickups with roll bars. You'll find one in every car. You'll see. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge Ram 50 Commercial 1987 Those other Japanese imports hallucinated the Ram 50 in alarming ways. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2023 Mitsubishi Colt name reborn in a hatchback with a familiar design

Mitsubishi is dusting off the heritage-laced Colt nameplate to plant its stake in one of the biggest segments of the European market. The new hatchback is scheduled to make its debut in June, and a dark preview image confirms that it's closely related to the Renault Clio. The teaser keeps most of the Colt's design hidden, but we see enough to tell that it shares more than a passing resemblance with the Clio, which is one of the best-selling cars in Europe. From the shape of the rear lights to the crease in the hatch, the styling cues that characterize the Renault's back end are present on the Mitsubishi. We haven't seen the front end yet, but we're assuming it will be very Clio-esque with the obvious exception of a Mitsubishi logo on the grille. This is badge-engineering rather than leveraging economies of scale, Supra-style. We already have a decent idea of what the specifications sheet will look like. Mitsubishi announced the entry-level engine will be a 1.0-liter three-cylinder rated at about 66 horsepower and bolted to a five-speed manual transmission; European motorists still buy stick-shifts, especially at this price point. Next up is a turbocharged version of the triple rated at 90 horsepower and linked to a six-speed manual, while buyers who want a hybrid will be able to pay extra for a 141-horsepower gasoline-electric drivetrain that consists of a 1.6-liter four-cylinder engine, a pair of electric motors, and an automatic transmission. Like the Clio, the Colt will exclusively be available with front-wheel-drive. Built by Renault in Turkey, the new Mitsubishi Colt will make its debut on June 8. It doesn't sound like the hatchback will be sold in the United States. Renault hasn't homologated the Clio in our market, and the segment that the Colt would compete in is microscopic at best, at least in the U.S. When it lands, the Colt won't be the only Renault-designed Mitsubishi: the second-generation ASX launched recently is a re-badged Captur. Although badge-engineering brings with it a big bag of controversy, this is the only way Mitsubishi can justify a presence in Europe. Never spectacularly popular across the pond, the Japanese firm told its dealers in 2020 that it would exit the European and British markets. It hasn't returned to the United Kingdom, but the Renault-built Colt and ASX allowed it to keep selling cars in Europe while keeping costs in check.