Gs Sport Hatchback 2.4l Beverage Holder (s) Anti-lock Braking System (abs) on 2040-cars

Auto blog

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.

Junkyard Gem: 1998 Mitsubishi Eclipse with Lambo Doors

Front-wheel-drive sporty cars with wild body kits and eye-searing graphics became increasingly popular in North America during the 1990s, but it took the enormous mainstream success of the first Fast and Furious movie in 2001 to place bewinged sport compacts with giant tailpipes in every town from Nome to Naples. No doubt due to the narrative-enhancing role of the cop-purchased 2005 Mitsubishi Eclipse and its Robo Car Aero Armor body kit in The Fast and the Furious, the second-generation Eclipse (and its Eagle twin, the Talon) built by Diamond Star Motors in Illinois became the car to have by the middle 2000s… and the only way to improve on a full complement of flares, scoops, and wings was the conversion of the doors to use scissors-style aka Lambo hinge mechanisms. You'd think a car so equipped would be sufficiently desirable to stay on the happy side of the boneyard fence (Those are the doors of a billionaire, after all. -Ed), but such was not the case with this '98 in the Denver area. As we all know, there's no point in going to the expense and trouble of installing Lambo doors in your Eclipse if you haven't got a wing big enough to keep a Mitsubishi F-2 fighter plane aloft. Check! I find these graphics a bit too subdued, but then I'd have chosen a Mitsubishi Debonair AMG for customization in the first place. The body kit looks plenty mean, but hard times appear to have befallen this car quite a few years back. A bit over 150,000 miles show on the odometer, which is non-shabby for a DSM product. The engine is the Chrysler-sourced 2.0 DOHC unit originally designed for use in the Neon, rated at 140 horsepower. A 210-horse turbocharged Mitsubishi 2.0 could be had in the 1998 Eclipse/Talon, but the real gone cats added 14,000 horsepower worth of NOSSS. Someone loved this car enough to put plenty of sweat and dollars into it, and I felt saddened to see it come to such a fate. If it had had an automatic transmission, at least I could have consoled myself that it was built entirely for show. Nope, five-speed manual. The aftermarket wheels look rough, but they may have been sold anyway. This car has been crushed by now, but perhaps the Lambo door hardware got sliced out before then. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So fast, it destroys wholesome farmhouses. The final model year for this generation of Eclipse was 1999.