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Mitsubishi could use Lancer Sportback name on its version of the Nissan Leaf

Various reports might help with filling in some of the blanks in Mitsubishi's Momentum 2030 plan. That's the automaker's new initiative we heard about last month that Mitsubishi North America President and CEO Mark Chaffin said is "setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable." The first hints of new product suggested a rugged plug-in hybrid van, something else in the Subaru Outback segment, and perhaps an electric pickup. And after Renault-Nissan-Mitsubishi alliance partner Nissan introduces a new-generation Leaf EV for the 2026 model year, Mitsubishi's supposed to get the Leaf for its own use. Based on a recent trademark renewal, Australian outlet Which Car? via Car and Driver suspects this EV (highlighted in the image above) could be called Lancer Sportback.  Car and Driver caught the fact that Mitsubishi renewed a trademark application for the name Lancer Sportback at the U.S. Patent and Trademark Office on March 12 of this year. And speaking of Lancers, the Japanese automaker applied to trademark Lancer Evolution on August 8 last year. The USPTO refused the registration, Mitsubishi filed an appeal that's still under consideration.    Which Car? doesn't say why it believes Mitsu might apply the Lancer (requested in 2020) or Lancer Sportback name to its little EV, but notes that the automaker's been reusing names around the world of late, such as Airtrek, Colt, Eclipse, and Eclipse Cross. There's more where that came from for us, C/D also tabbing Mitsubishi's trademark application for the name Montero, submitted last August and approved in February. That 4x4 launched as the Pajero in 1981 and sold in the U.S. as the Montero (and the Dodge Raider). The carmaker hasn't sold a Montero here since 2006, and ended Pajero production in 2021. A new model called the Pajero Sport filled the gap in the lineup, but that SUV is based on Mitsubishi's Triton pickup sold in overseas markets.  We've got a while to wait to figure out what's up. The new Leaf is expected to be a mini Nissan Ariya based on Nissan's Chill-Out concept from last year's Tokyo Mobility Show. The image above is from the Momentum 2030 announcement, the little crossover we've highlighted has a DRL signature that fits the form factor.

Mitsubishi wants to bring a plug-in hybrid Montero to the US

As Mitsubishi's turnaround takes hold, we can talk less about the company's survival in the US market and more about what kinds of products we might see in the future: there's a hybrid Evo on the way and its joint venture with Renault-Nissan will deliver a C-segment sedan. Furthermore, it might even deliver a dividend to its shareholders next year.
In addition to Mitsubishi announcing its intent to focus on SUVs, pickup trucks and crossovers, company president Osamu Masuko gave an interview to Automotive News saying that the plan is for model lines to have two or three power train options: gas, plug-in hybrid, diesel. Believing that fuel economy standards will force the expansion of the plug-in hybrid market, Masuko wants to bring a PHEV Pajero to the US (the Montero in our market) because it will restore the brand's place in the full-size SUV segment with a well known nameplate, and help the company reach its goal of making PHEVs 20 percent of its product offering.
We love the idea of a new Montero - and we hope there's a traditional gas model that would come with the PHEV - the question is what would it look like? The Concept GC-PHEV we saw at the 2013 Tokyo Motor Show could offer clues, but with Masuko listing the SUV as the company's second most popular model behind pickups, how daring could designers get with it? On the other hand, if you compare the Concept PX-MiEV shown at Tokyo in 2011, the similarity to the production Outlander is more than one might expect for a crossover that's become a major seller for the brand. With an introduction due in 2015 or 2016, we shouldn't have to wait long to find out. Regrettably, there's still no word on the return of a Mitsubishi pickup truck.

Mitsubishi off-road Delica van, outdoorsy Outlander variant planned for US market

If you haven't been paying attention, you may be surprised to hear that Mitsubishi has been doing fairly well in the United States over the last several years. Once a mid-major (to borrow a college athletics term) program here in the States, the automaker's stagnating lineup and lack of vehicles with clear desirability — once you got past the hardcore Lancer Evolution series, at least — led to declining sales figures through the 2000s. The brand's more recent resurgence, led by the latest Mitsubishi Outlander and Outlander PHEV, which it co-developed with fellow Japanese partner Nissan, first began around the year 2018, says Mitsubishi North America President and CEO Mark Chaffin. "Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable." "New powertrains and new vehicles" are always keywords that pique the ears of automotive enthusiasts, and Mitsubishi seemingly has some solid stepping stones in the works to continue gaining momentum in the crucial American market, with trucks, crossovers and multi-purpose vehicles that could offer some truly interesting entries into segments the automaker hasn't dipped its toes in decades. One particular potential vehicle of interest is, oddly enough, a passenger van, which appears to be shown in the middle of the line-up preview photo below. But we're not talking about a run-of-the-mill minivan. According to dealership employees present at Mitsubishi's Momentum 2030 program cited by Automotive News, the van would take inspiration from the D:X Concept that we openly loved after its introduction in Tokyo last year. The van would reportedly maintain its rugged credentials — perfect for the growing number of Americans who embrace off-road lifestyles like camping and overlanding — and feature a plug-in hybrid powertrain. We can't imagine some of the concept's far-out features like a front glass panel to see the ground ahead or a dashboard and steering wheel setup that moves with the driver's door making it into production. The three-row, six-passenger seating arrangement and true off-road tuning on the other hand are likely items for the final product.