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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2023 Mitsubishi Outlander PHEV First Drive Review: Slightly rough diamond

The Mitsubishi Outlander was one of the first small, affordable plug-in hybrid SUVs, yet it lost ground in recent years with the introduction of strong offerings from Toyota, Ford, Hyundai and Kia. The main reason was that the regular Outlander wasn’t especially competitive, so once the PHEV finally had company, there was nowhere to go but down. Well, thereÂ’s an all-new and dramatically improved Outlander now, and finally, its plug-in hybrid version is here to make up that lost ground. Like the gas-only version, the new 2023 Mitsubishi Outlander PHEV impresses with a stylish, spacious and suitably modern interior, and generally comfortable and quiet demeanor. The plug-in hybrid goes significant further, though, with more power and refinement, plus a strong electric range. There are a couple weak points that keep it from being best-in-class (like the gas-only version), but depending on your needs, the Outlander PHEV could still be the green compact SUV for you. The Outlander PHEV has a powertrain that's extremely similar to its predecessor. A naturally aspirated 2.4-liter four-cylinder now makes 134 horsepower rather than the previous model's 148 horsepower. While it can provide direct power to the wheels, itÂ’s most often employed as a motor generator for the front and rear electric motors (much as a Honda hybrid operates). Both of those motors are also more potent than before. The front motor picked up 20 horsepower and 88 pound-feet of torque to make 114 ponies and 188 lb-ft. The rear makes 40 more horsepower for 134, though torque remains the same at 144 pound-feet. The result is a grand total of 248 horsepower and 332 pound-feet of torque. That's more than the Ford Escape PHEV, and more torque than the Hyundai Tucson and Kia Sportage plug-ins. The Toyota RAV4 Prime's 302 horsepower bests them all. In addition to more power, the Outlander PHEV can now go 38 miles on a charge –14 more than before thanks to a pack that has grown from 13.8 kilowatt-hours to 20 kWh. Once again, thatÂ’s more range than Ford, Hyundai and Kia, though less than the Toyota. Mitsubishi also offers an unusual feature not available on those competitors: DC fast charging. WeÂ’re not sure how necessary a DC fast charger is on a vehicle that can run on gas in a pinch, but if youÂ’d like a topped-up battery and donÂ’t want to wait overnight to get it from the plug in your garage, why not?

Mitsubishi Outlander PHEV sales reach 33,000 worldwide

It can be difficult to see from the US, where the Mitsubishi Outlander Plug-in Hybrid is not yet available, but the all-wheel drive SUV is a big hit in Europe and Japan. In fact, we learned at the Plug In 2014 Conference in San Jose, CA this week that Mitsubishi has sold over 33,000 copies of the PHEV around the world. The breakdown is that Mitsubishi has delivered 15,000 units in Japan and 18,000 in Europe. Fuminori Kojima, Mitsubishi Motors North America's senior manager of incentives, told AutoblogGreen that the country with the highest sales rate in Europe is Holland, with about 6,000 units sold that thanks in part to generous incentives for plug-in hybrids there. The Euro-spec version on hand in San Jose has three regen levels (the normal D mode, plus B1 and B2). We got to take a spin around the block, but the battery was mostly depleted (it was a popular attraction in the Ride & Drive) and so we were driving on gas. In the gallery from Plug In 2014, you'll note that the Outlander PHEV requires at least 95 octane (RON) unleaded fuel, which is 91 octane (AKI) premium fuel in the US. We don't know what the US version will need, but we've heard it will be "completely different." The Outlander has a 12-kWh battery and should have an EV range of around 30 miles. Whether or not it will have a CHAdeMO fast-charging port in the US is still undecided, as is the question of whether it will have a 3.3 or 6.6 kW onboard charger. The timeline Kojima gave for the Outlander's US arrival was October or November of 2015, since the SUV still needs to be tested and homologated for the US, Kojima said, but the real problem is that Mitsubishi can't build enough. "The battery production capacity is limited," he said. "So that's why, [the] first [focus is the] domestic market and Europe showed more demand." As as an example, he mentioned not only the incentives but also said that the charging infrastructure is more built up in Europe. "We'd like to have it [in the US ] as soon as possible, of course," he said. According to numbers from the European group Transport And Environment (see press release and sales chart below), overall plug-in vehicle sales have been doubling each year since the new breed was introduced in 2010. Last year, almost 50,000 plug-in vehicles were sold in the EU, with the Renault Zoe EV, Outlander PHEV and Volvo V60 Plug-in at the top of the pack.