2006 Mitsubishi Eclipse on 2040-cars

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Mitsubishi dealers would really like a truck to sell

While Mitsubishi is switching gears to focus on crossovers, that won't address a market that its dealers would like to be in. While answering questions from the press last night, Don Swearingen, executive vice president and COO of Mitsubishi's North American office, mentioned that its US dealers have a pickup truck high on their "shopping lists." In fact, he said that a truck is pretty much at the top. Mitsubishi does already have a small pickup truck it sells in foreign markets, badged as the Triton or L200. However, Swearingen said that just because dealers want a truck doesn't mean it's going to happen, citing various obstacles to bringing one to market. If, for example, Mitsubishi brought over the Triton, the company would have to go through the long, expensive process of certifying it for US safety and emissions regulations, not to mention making sure it fulfilled American buyers' demands. There's also the Chicken Tax, which levees a steep tariff on trucks built outside of the US and imported in. One possible way Mitsubishi could circumvent all of those issues, though, would be to leverage its new partnership with Nissan. Nissan already sells Frontier small pickups in the US, and Mitsubishi could simply redesign that model to suit its style. It's something that both companies are familiar with as well. Mitsubishi previously sold a restyled Dodge Dakota as the Raider, and Nissan allowed Suzuki to rebrand the Frontier to be sold as the Equator for a short time. It would certainly be a quick way to get into the truck market. However, Mitsubishi would also need to decide if such a product would actually be profitable, in addition to satisfying dealers. Related Video:

Mitsubishi teases Ralliart concept for Tokyo Auto Salon

Rumors have been circulating that Mitsubishi will be doing some interesting things with its performance-oriented Ralliart brand. And it has launched some special variants in some overseas markets with the name, but that doesn't seem to be the end of it. Next month at the Tokyo Auto Salon, Mitsubishi will show a Ralliart concept car. The company released a single teaser image of the concept, and it has us feeling optimistic. It shows a huge rear diffuser with a simple and stylish Ralliart badge attached. Unfortunately, that's about all we can see. So there's no way of knowing what kind of vehicle is attached to it. Could it be a fancy show car we've never seen before, or a way sportier version of a current model? At least one rumor suggests the concept could be based on the Outlander PHEV. It would certainly make some sense to revive Ralliart with a popular model such as the Outlander, not to mention one that's completely new and representative of where the brand is headed. The PHEV would be an interesting choice for performance, and we'd be curious what Mitsubishi would change to make it sportier. Bigger electric motors would be very appealing, but a more minimal set of upgrades such as suspension and brakes would be more likely. The Ralliart concept won't be the only concept on display from Mitsubishi, though. The company will also show an electric kei car, which is a car of extra-small proportions for a special class of cars in Japan. As such, there's no way it will make our way to the U.S., but it could still be a neat little machine to see. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2017 Mitsubishi Outlander PHEV will debut in New York

Mitsubishi is betting big on crossovers and EVs, and some promising stuff is in store for the end of this decade. But in the very near future, the first product in Mitsubishi's EV/CUV strategy will launch in the US: the 2017 Outlander PHEV will finally bow at the New York Auto Show in March. I say "finally" because Mitsubishi already offers a plug-in Outlander in other markets, and overseas the PHEV crossover is off to a great start. Mitsubishi is seeing "great success in Europe," according to Ken Konieczka, the company's VP of sales operations. And when the Outlander PHEV launches in the US later this year, Konieczka thinks it'll attract a lot of new buyers to the Mitsubishi brand. I got to see the 2017 Outlander PHEV at a small event in Detroit on Thursday. It's the only one in the country, and still has to undergo some more testing and development before the CUV ready for the spotlight. Perhaps that's why Mitsubishi parked it in a dark corner of Detroit's Garden Theater. Compared to the regular Outlander you see pictured here, the PHEV doesn't look all that different save some badges on the tailgate and front fenders and, of course, the charging port. But that's not all Mitsubishi has in store for New York. The Mirage G4 sedan will also bow at that show, after its Canadian introduction at the Toronto Auto Show in February. Like the Outlander PHEV, the Mirage G4 already exists in other markets, and Mitsubishi says it has the largest interior volume of any sedan in its class. More information about both models – including pricing and specifications – will be available when both cars hit the Javits Center stage in March.