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Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.

Only a few cars in America are selling for less than $20,000

Last week, data begin filtering into the blogosphere suggesting that $20,000 is no longer an adequate sum to park a nice late-model used vehicle in your driveway. Some numbers: in 2019, the average cost of a used vehicle in America stood at $23,351. Just four years later, that number rocketed to $34,491 in 2023. So you won't be surprised by the next piece of info, either. There are only three new vehicles in 2023 with an average transaction price less than $20,000: the Mitsubishi Mirage, Nissan Versa and Kia Rio. According to numbers we sourced from Truecar, last month the average buyer paid $17,099 for a new 2023 Mitsubishi Mirage. That represents a discount of a couple hundred bucks off the price listed on the car's window sticker. The next cheapest car on the list is the 2023 Nissan Versa. With an average transaction price of $17,597 the Versa joins the Mirage as the only cars selling for less than $18,000. Next is the 2023 Kia Rio, which, at $18,069 is actually selling for a few hundred dollars over sticker. And then there's the 2022 Nissan Sentra. Notice that's last year's model, meaning these Sentras have been sitting on the lot for a while, and they still managed to sell, on average, for $22,227 (around $218 under MSRP). Fourth on the list is even older, as leftover 2021 stock of Ford EcoSport crossovers had an average transaction price of $22,407 (that's around $1,600 off for a new but two-year-old car). Here are last month's top 10 cheapest vehicles, listed by average transaction price: 2023 Mitsubishi Mirage — $17,099 2023 Nissan Versa — $17,597 2023 Kia Rio — $18,069 2022 Nissan Sentra — 22,227 2021 Ford EcoSport — $22,407 2023 Subaru Impreza — $22,814 2023 Nissan Kicks — $23,061 2022 Mitsubishi Outlander Sport — $23,490 2022 Ford EcoSport — $24,681 2023 Hyundai Elantra — $25,351 The first piece of advice we'd offer to prospective buyers looking for a decent car at a decent price is to take a good long look at the Subaru Impreza. It's a nice little machine that's a lot more rewarding to drive than anything on the list that's cheaper, and it boasts standard all-wheel drive, too. The 2023 Hyundai Elantra stands out on that list, too. Our second piece of advice is to consider something off this list of low-mileage used vehicles that we've highlighted as better options than anything you'll find new with a sticker that's less than $20,000. And considering the subject of this article, that means the Mitsubishi Mirage.

Mitsubishi drops two more teasers of new Outlander

Mitsubishi just keeps teasing the debut of the refreshed 2016 Outlander at the 2015 New York Auto Show on April 2. The Japanese brand already hinted at the updated CUV's look on the company's invitation to the event in the Big Apple. Now, it released an even clearer view of the front and the first official look at the crossover's rear. Debuting Mitsubishi's new design language, a shot of an Outlander waiting at port already revealed its new nose completely undisguised. The brand's latest teaser provides yet another glimpse at it and further confirms the X-shaped front end that's outlined in chrome. As with the rest of the updated styling, the rear also adapts the look of last year's Concept-S. The taillights are still separated into three bars, but here they stop at the tailgate in the center, rather than running all the way across like on the show car. Beyond just the refreshed styling, the 2016 Outlander has over 100 improvements, according to Mitsubishi, including NHV refinements, better handling and improved throttle response. We will get the full details about all of the tweaks in New York in just a few days. Related Video: MITSUBISHI MOTORS TO CONDUCT WORLD PREMIERE OF 2016 OUTLANDER AT THE NEW YORK INTERNATIONAL AUTO SHOW Mitsubishi Motors North America, Inc. (MMNA) is pleased to announce that it will make the world premiere of the 2016 Outlander during its press conference at the 2015 New York International Auto Show in the North Hall (booth 260) on Thursday, April 2, 2015 at 11:30a.m. ET. The 2016 Outlander will be the first Mitsubishi vehicle to debut the brand's new design language. The 2016 Outlander is a refined crossover utility vehicle that features over 100 engineering and design improvements including a new, powerful and dynamic appearance, enhanced road performance as the result of improvements to noise levels, ride, handling and throttle response, and a more eloquent yet functional interior space. The new 2016 Outlander demonstrates the brand's renewed emphasis on style, refinement and overall driving experience. For those who are unable to join Mitsubishi Motors in New York, the press conference will be internationally broadcast live. For details about the webcast please check media.mitsubishicars.com. Full 2016 Outlander details will be released at 11:30a.m. ET on April 2, 2015. About Mitsubishi Motors North America, Inc.