1997 Mitsubishi Eclipse Gst Hatchback 2-door 2.0l **email For Pictures** on 2040-cars

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Mitsubishi says it will make money from EVs

The Mitsubishi i-MiEV is the lowest-cost plug-in vehicle available in the US. The spartan EV's small price tag shouldn't lead you to believe the company doesn't see dollar signs where there's a plug. Mitsubishi says that electric vehicles are one of the three profitable segments that have helped the company get back into the black. The other two are light trucks and crossovers. We suspect that the resounding success of the Outlander PHEV played a bigger role in this than the i-MiEV, but you never know. Mitsubishi Motors Corp president Tetsuro Aikawa told Automotive News that the company will keeps its focus on those three segments and ease back on sedans and performance cars. To that end, the Outlander Plug-In Hybrid will come to the US next April, many years after it went on sale in Japan and Europe. The vehicle will fit well with Mitsubishi's plans to shift its strategy to SUVs and CUVs here. Related Video:

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

2023 Mitsubishi Outlander PHEV shown, full details coming October 28

The wait for details on the plug-in hybrid 2023 Mitsubishi Outlander are almost over. The company has been promising the model for quite a while, and it has been tight-lipped about details. But on October 28, the company will reveal nearly all before the SUV's U.S. launch in the second-half of 2022. In the meantime, Mitsubishi released photos of the plug-in model. As you can plainly see, it looks pretty much identical to the non-hybrid variant. The only real exception are the large hybrid badges placed on the doors and on the hatch. The white example in the photos also showcases a black contrast roof that's seemingly unavailable on non-hybrid Outlanders. The interior is also virtually unchanged. Mitsubishi also let slip one other interesting tidbit about the Outlander PHEV before the full reveal: it comes standard with a third row of seats. This is a change from the previous model that was two-row only. This is also interesting considering that Mitsubishi has previously said the new PHEV will have more battery capacity than the outgoing model. When the electrified Outlander has its official reveal in a couple weeks, we should have far more details on the powertrain. We're expecting it will continue to use a pair of electric motors, one for the front wheels and one for the rears. The engine will probably run mainly in a series-hybrid configuration, generating electricity for the motors, and only engaging the drivetrain under particular circumstances in which doing so would provide the necessary power and when it's efficient. Pricing will probably have to wait until closer to the Outlander's on-sale date next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.