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Mitsubishi boss says US operations may break even next year

Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.
A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.
The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

2016 Mitsubishi Outlander Sport puts on a fresh face

Mitsubishi is using this year's LA Auto Show to debut its refreshed Outlander Sport. It's got some brand-new style, some interior updates, and, well, that's about it. Still, the tweaks will hopefully help the Outlander Sport find better success in the red-hot compact crossover market. The updated Outlander Sport features power folding side mirrors with integrated LED turn indicators, a fresh set of 18-inch wheels, and new wheel arch moldings. The interior further benefits from a new steering wheel, 6.1-inch display, and auto-dimming rearview mirror with Homelink buttons built in. Buyers will also be able to specify three new color choices and new interior upholstery options as well. Apart from those few upgrades, we're looking at essentially the same vehicle. That means either a 2.0-liter inline-four good for 148 horsepower and 145 pound-feet of torque, or a 2.4 rated at 168 hp and 167 lb-ft. A five-speed manual comes standard with the base engine and trim, or a CVT in all other combinations. Despite the updated equipment, the 2016 Mitsubishi Outlander Sport still carries the same MSRP of $19,595. It also boasts some of the most competitive warranty coverage in the business. DYNAMIC DESIGN ENHANCES MITSUBISHI MOTORS SALES LEADER: MITSUBISHI OUTLANDER SPORT UPDATED FOR 2016 - 2016 Outlander Sport adds bold, sleek exterior design elements with Mitsubishi's "Dynamic Shield" front design concept - Interior enhancements add stylish accents to further Outlander Sport's value CYPRESS, Calif. Nov. 18, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today unveiled the updated 2016 Mitsubishi Outlander Sport featuring a newly redesigned, bold exterior front fascia/grille. The brand's best-selling CUV is now equipped with Mitsubishi's "Dynamic Shield" front design concept adding a sleek, audacious element to a vehicle that already makes a statement of its own. "The Outlander Sport is a brand leader for Mitsubishi Motors, and we are excited to unveil this eye-catching 2016 model-year," said MMNA executive vice president, Don Swearingen.

Mitsubishi denies plans for Toyota/Subaru rival sports coupe

Forgive us for being wistful, but there was a time when Mitsubishi coupes and sports cars were the downright awesome. The 1990s brought us the all-wheel drive, turbocharged Eclipse GSX and the twin-turbocharged 3000GT VR-4 (seen here). The times, they were good.
Fast-forward to today, and the Lancer Evolution exists as Mitsubishi's sole, true performance offering. Mitsubishi killed off the Eclipse last year, by which time it had lost much the luster of its predecessors. With an affordable Japanese sports car fomenting underway thanks to Scion FR-S and Subaru BRZ, one may think that it's an ideal time for a brand like Mitsubishi to jump back into the performance coupe game. A rear-drive Mitsubishi sports car to take on the Toyobaru twins could be just what the brand needs to gain some mindshare among consumers.
Not so, says Osamu Masuko. The president and executive director of Mitsubishi told reporters at the Sydney Motor Show, "Our engineers are very prominent to investigate new technologies, but to use that technology they are not that good to bring the revenue to make that money." Read: the engineers want to do it, but the company does not find it to be financially responsible.