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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Junkyard Gem: 2002 Mitsubishi Lancer OZ Rally Edition

The Mitsubishi Lancer OZ Rally Edition looked fast, with sporty OZ wheels and some Evo-ish body moldings. In fact, it had the same sewing-machine-grade 120-horse four-cylinder under the hood, driving just the front wheels, as the ordinary commuter-appliance Lancer. Mitsubishi moved enough of these things that you see them from time to time; here's a used-up example in a Denver-area self-service wrecking yard. These cars must have been popular in Colorado, because this is the second discarded example I have seen in a couple of months, following this '03. Rear drum brakes on a 21st-century car badged as a Rally Edition? Yes, rear drum brakes. The original factory cold-air intake is gone, replaced by this innovative rain-gutter-downspout rig. Is there anything you can't fix with sheet-metal screws, zip ties, and duct tape? The single non-appearance-related rally-ish bit here is the five-speed manual transmission. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Around the world, there were other faux-sporty versions of this generation of Lancer. For example, the Thai-market Lancer F-Style. Featured Gallery Junked 2002 Mitsubishi Lancer OZ Edition View 20 Photos Auto News Mitsubishi

Investigators say Mitsubishi mpg scandal was 'collective failure'

Investigators hired by Mitsubishi Motors to probe why the Japanese automaker engaged in falsifying fuel-economy figures for the past quarter-century faulted the company's "corporate culture." Specifically, there was a lack of unity between divisions, company-wide pressure to boost fuel-efficiency numbers, and an unwillingness to accept fuel-economy shortfalls, Automotive News says, citing comments made by consultants who hired by the company to investigate the problems. Challenging management authority even if it was proper to do so was also frowned upon. One of the investigators called the scandal "a collective failure." Among other suggestions, the consultants recommended that Mitsubishi's vehicle-mileage certification be independent from research and development, that there's greater transparency overall, and that there's a more thorough understanding of laws. New shareholder Nissan may also invest in retooling Mitsubishi's R&D operations, and is sending one of its former executives, Mitsuhiko Yamashita, to Mitsubishi to try to prevent any sort of repeat problems. Mitsubishi joined a list of automakers including Volkswagen, Hyundai/Kia, and Ford that have been found in recent years to either mislead with its published fuel-efficiency figures or emissions-testing procedures. A Nissan spokesman declined to comment on the Mitsubishi report, according to Automotive News. The recommendation comes less than three months after the announcement that Nissan would help rescue Mitsubishi from its fuel-economy scandal by acquiring part of the company. Nissan agreed in May to pay $2.2 billion for a 34-percent stake in Mitsubishi, and said at the time that Mitsubishi would join the Renault-Nissan Alliance. Nissan also owns 15 percent of France-based Renault. That announcement came right after Mitsubishi's admission that it may have falsified fuel-economy data for every one of its vehicles made in Japan dating back to 1991. Related Video: News Source: Automotive NewsImage Credit: Tomohiro Ohsumi/Getty Images Green Mitsubishi Nissan Fuel Efficiency scandal diesel scandal