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Maine is actively deregistering imported Mitsubishi Delicas — but why?

Some weird things are going on in Maine. The Maine Bureau of Motor Vehicles (BMV) is actively deregistering Mitsubishi Delicas that were imported to the United States and previously registered in Maine under the well-known 25-year federal import rule. The folks at Crankshaft Culture brought this news to our attention and published a fairly detailed report at the beginning of the month. Ever since seeing that, we’ve been trying to track down more answers from the Maine BMV and Maine Secretary of StateÂ’s office. HereÂ’s a summary of whatÂ’s transpired so far. Crankshaft Culture did the digging on the Mitsubishi Delica Owners Club Facebook page, and uncovered that Maine has been sending letters out to folks in the state who currently own Delicas. Those letters unequivocally state that “this vehicle is not eligible for motor vehicle registration in Maine and may not be operated on the public highway.” It then goes on to demand owners remove the plates from the Delicas and return them to the BMV. Furthermore, it states that “the registration may not be used as proof of ownership to sell this vehicle as an automobile.”  So no, Maine is not exactly mincing words. Of course, the question here is: Why? Why is Maine deregistering Mitsubishi Delicas? These vans were imported under the federal 25-year import law. We know this rule, but hereÂ’s a quick refresher from the Customs and Border ProtectionÂ’s website: “A motor vehicle that is at least 25 years old can be lawfully imported into the U.S. without regard to whether it complies with all applicable DOT Federal Motor Vehicle Safety Standards.” Theoretically, thatÂ’d make any Delicas over 25 years old legal to import here, along with pretty much any other contraption you want to bring that is old enough. Maine told us that itÂ’s only targeting pre-1995 Delicas, so thereÂ’s no time discrepancy. We went to the Maine Secretary of State to learn what is going on. The answers are slightly confusing, so bear with us. In short, Maine considers the Delica to be an "off-road vehicle." MaineÂ’s law — Title 29-A — is very clear with “off-road vehicles.” It reads: “Off-road vehicles may not be registered in accordance with this Title.” OK. Next question. What does Maine consider to be an “off-road vehicle?” And how does the Delica qualify? HereÂ’s where a brand-new modification (LD 1433 Sections 1-8) to Title 29-A comes into play.

Mitsubishi signals the return of its Ralliart performance line

Mitsubishi is reportedly reviving its long-dormant Ralliart performance line, giving longtime fans of the rally-inspired nameplate hope that some fun models may one day return to the Mitsubishi lineup as part of the company's efforts "toward the realization of Mitsubishi Motors-ness," whatever that means. Per Forbes, Mitsubishi dropped this nugget during an investor call in Tokyo on Tuesday. The return of Ralliart after more than a decade in mothballs would be a pleasant surprise for Mitsubishi fans, but don't expect this to indicate a return of the old-school Lancer Evolution lineup — or anything else with four doors and a traditional trunk, for that matter. Don't believe us? Check out Mitsu's own materials: After all, rallying is largely an off-road endeavor, and with modern consumers thirsting for high-riding crossovers and SUVs, it should come as no surprise that Mitsubishi's Ralliart revival will come from that direction. In better news, it appears that Ralliart's return will include new branded parts (and accessories, we imagine), which could mean that even non-Ralliart models will get some post-delivery love.  We also wouldn't be shocked (sorry) if the new vision for Ralliart is grounded (OK, we're not really sorry) in an electrification strategy. Ralliart? Perhaps more like Rall-e-art. As a matter of fact, from looking at Mitsubishi's presentation, the Ralliart news followed that of updates regarding the company's plug-in hybrid strategy. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.