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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2019 Mitsubishi Eclipse Cross scores an IIHS Top Safety Pick

The 2019 Mitsubishi Eclipse Cross is a funky little crossover with a name that has angered more than a few Eclipse fans out there. Today it gets honors from the IIHS, though, in the form of a Top Safety Pick award. It’s great to see the totally new Mitsubishi get safety honors for what is probably the best car the company sells in the U.S. now. You will have to get an upmarket version of the vehicle for it to be one that qualifies for the award, though. That nets you the LED headlights rated as Acceptable and the front crash prevention technology. It avoided collisions when traveling at 12 mph and 25 mph in IIHS testing. On top of that, it needed to score Good in all the major crashworthiness tests, which it did. The full breakout of scores showed it scored an Acceptable rating for some of the specifics the IIHS was looking into, but the car appears plenty safe from a crash perspective. Child safety seat testing found that the carÂ’s LATCH system was extremely easy to use, netting it a Good rating in that category, too. The 2019 Mitsubishi Eclipse Cross starts at $24,690 for a completely base car, and stretches to around the $30,000 mark in its most expensive form.

Mitsubishi Mirage retiring from the Japanese market in current form

The city-friendly sixth-generation Mitsubishi Mirage has reached the end of its career on the Japanese market. The company's consumer website notes that production has ended, and the news fuels speculation that the hatchback will soon retire from the American market. "Due to the end of production of the Mirage, we may not be able to meet the customer's request for body color, options, etc. Please contact our sales staff for details," the message reads. Interestingly, the end of production isn't announced on Mitsubishi's American website. While the Mirage is overshadowed by Mitsubishi's crossovers and SUVs in the United States, a market that has traditionally been unkind to small hatchbacks, it's relatively popular in several Asian markets and nothing suggests slow sales caused its demise. The current-generation model received a new-look exterior design and additional tech features for 2021, but it entered production in April 2012 as a hatchback and in June 2013 as a sedan so it's fairly old in car years — it sounds like the Mirage has simply reached the end of its natural life cycle. It's too early to tell what's next; our spies haven't spotted a new Mirage testing yet. We know that in some markets Mitsubishi will soon revive the heritage-laced Colt nameplate on a hatchback related to the Renault Clio, but we wouldn't be surprised if the Mirage lives on in one form or another. The Clio stretches about eight inches longer and five inches wider than the Mirage so the Colt won't land as a direct replacement. Similarly, what this means for the Mirage's career in the United States is unclear at this point. "The Mirage remains an integral part of our U.S. line-up at this time," a company spokesperson told Autoblog. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.