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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Mitsubishi i-MiEV reportedly reaches the end of the road this year

It looks like the Mitsubishi i-MiEV is completely out of juice. News outlet Nikkei reports that Mitsubishi will completely end production of its tiny electric car this year. While the i-MiEV had been discontinued in the U.S. for a few years already, it was apparently still on sale elsewhere. That didn't mean it was doing well, as Nikkei notes that global sales were only a little over 30,000 units over its lifetime. It's not hard to see why the i-MiEV struggled. While its kei-car size and funky styling made it a unique city car, it was compromised in other ways. It only made 66 horsepower and had an official range of 62 miles. While the limited range was augmented somewhat by DC fast charging capability, but it didn't take long for competitors to launch larger, more powerful, longer-range cars for not a whole lot more money. And the gulf between the i-MiEV only expanded over the years. According to Nikkei, the reason the i-MiEV went so long unchanged was a lack of funding and resources. But now that Mitsubishi is part of the Renault-Nissan Alliance, the news outlet reports that there will be a successor to the bubbly EV co-developed with Nissan to be launched in 2023. Whether this next small electric Mitsubishi appears in the U.S. seems like a toss-up. We wouldn't have expected the kei-car based i-MiEV to have been brought here originally, simply because of the cost of making such a tiny car pass safety regulations, let alone appeal to American buyers that like size. Those issues haven't changed, and if anything, American buyers are even more keen on trucks and SUVs than before. But maybe if fuel economy and emissions regulations get stiff enough, Mitsubishi might see a benefit to offering a full EV here, even if it's an odd size. Related Video:

2016 Mitsubishi Outlander priced from $23,845

Mitsubishi is on a slight upswing in the US recently after its first, though small, profit in the country in seven years. The company is now reportedly looking to boost its product lineup, and one of the first big changes in a while comes with the launch of the refreshed, 2016 Outlander. Even with significant upgrades for the three-row crossover, the price is actually $200 lower than last year to start at $23,845 (including $850 destination on all models). The most obvious tweak for the 2016 refresh is the Outlander's attractive, all-new front fascia. The crossover now wears a grille that mixes gloss black and chrome slats, and the whole design is outlined in curving chrome that leads down to accentuate the foglights. At the rear, the upgrades aren't quite as drastic, but the addition of LED taillights lends a more modern look. However, the changes are more than skin deep, and Mitsubishi also claims over 100 engineering and design modifications for the vehicle. The engines carry over from last year, and most models get a 2.4-liter four-cylinder with 166 horsepower and 162 pound-feet of torque. It's hooked up to a revised CVT that Mitsubishi claims offers better acceleration and torque delivery. Buyers can choose between either front- or all-wheel drive. The other option is the top-spec GT trim that comes with a 3.0-liter V6 making 224 hp and 215 lb-ft, a six-speed automatic, and all-wheel drive. MITSUBISHI MOTORS ANNOUNCES REDUCED PRICING FOR NEW 2016 OUTLANDER June 02, 2015 — CYPRESS, Calif. Starting MSRP of only $22,995; a $200 reduction in price from the previous model year The 2016 Outlander features Mitsubishi's new dynamic design language and over 100 engineering and design improvements Mitsubishi Motors North America, Inc. (MMNA) today announced pricing for the U.S. version of the new 2016 Mitsubishi Outlander seven-passenger crossover. With a starting MSRP of only $22,995, the 2016 Outlander has a $200 lower starting MSRP than the previous model year, which is notable when considering the amount of design and engineering improvements incorporated into the vehicle. "The 2016 Outlander has a dynamic new design and a long list of engineering upgrades—it literally looks, drives and feels like an entirely new vehicle," said MMNA Executive Vice President, Don Swearingen.