2002 Mitsubishi Montero Sport Xls One Owner Sunroof Cd Power Windows on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2022 Mitsubishi Outlander revealed with concept car looks and Nissan underpinnings

The 2022 Mitsubishi Outlander is a pretty big deal for the automaker. It marks the first time since 2014 that the brand's long-running small crossover has had a thorough overhaul and not just a big facelift. It also marks the first Mitsubishi model in the U.S. to take advantage of the company's recent induction to the Nissan-Renault Alliance. The result is a crossover that combines Mitsubishi styling and tuning with mechanical bits shared with Nissan. On the outside, the Outlander looks remarkably similar to the Engelberg Tourer concept shown at Geneva two years ago. It has the huge lower headlight units, strong character lines and distinctive upright rear pillar. Compared to the old model, the new Outlander is a bit larger. It's 0.6 inch longer, 2 inches wider and 1.5 inches taller. The wheelbase is longer by 1.4 inches. Mitsubishi claims that the extra wheelbase has added another inch each for front and rear legroom. Speaking of the interior, it also mirrors that of the concept with the full-width air vent design, and squared off dash, controls and even steering wheel center. The interior is particularly striking in the SEL Touring and SEL trims shown in the gallery with diamond-stitched leather. Those models also get real aluminum trim. Lower models get either cloth or suede accents with piano black trim. Another cool feature is that the various chimes and alerts were developed in collaboration with Bandai Namco. There's no indication of whether you can opt for sounds from "Pole Position" or "Galaga." You can see some of the Nissan influence poke through, as the infotainment screen (available in 8- or 9-inch versions), the shifter and other odd buttons and switches can be found unchanged in vehicles such as the Rogue. That's not a bad thing, though, and they look right at home. The Outlander also boasts the unique feature of having a third row of seats. Various premium amenities will be available, too, such as a 12.3-inch instrument panel, 10.8-inch head-up display, three-zone climate control, heated rear seats, Bose sound system and a panoramic sunroof. Under the skin, the Outlander uses a shared platform developed by the Renault-Nissan-Mitsubishi Alliance. Though not explicitly specified, it should be the platform that also underpins the Rogue as well as the Sentra. The engine is another shared item, with the only offering for now being the naturally aspirated 2.5-liter four-cylinder making 181 horsepower and 181 pound-feet of torque.

Mitsubishi teases an electric SUV concept car for 2019 Geneva Motor Show

News from Mitsubishi comes pretty slow these days, but it looks like something new is arriving at the 2019 Geneva Motor Show. Today, the Japanese automaker revealed a teaser for a vehicle called the Engelberg Tourer, set to debut in early March this year. Details are vague, but we'll break down what we know. Mitsubishi says it's bringing "more SUV, more EV, more technology and more style." We'll be the judge of that last one — the Eclipse Cross is evidence enough for apprehension about Mitsubishi "style." What we appear to be looking at is an electric crossover concept, similar to Mitsubishi's other recent crossover EV concept. This one looks a bit different from the front, though. Then there's the name: Engelberg Tourer. Admittedly, it's a peculiar name for a concept car, but Mitsubishi says it's named after a rugged Alpine town in Switzerland with a history of sporting success. A quick internet search doesn't turn up much in the way of automotive history there, but it does appear to have some rally and off-roading heritage. Based on the rugged look of the front-end, we imagine this SUV is designed for fun once you've left the pavement. The slick blue lighting up front hints at the concept's electric powertrain. In the teaser, the light bars up top look sleek and minimal compared to massive units we see on some off-roading machines. It appears as though Mitsu is planning to show off camera side mirror tech in this concept, too. We'll have more news on Geneva and this Mitsubishi concept in the lead up to the show at the beginning of March, so stay tuned. Related video: