2001 Mitsubishi Montero Sport on 2040-cars

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Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.

Good news, everyone! Updated Mitsubishi Mirage coming in 2017

If you think you see a 2016 Mitsubishi Mirage, it's a mirage. That's because the dreadful subcompact is going away for the new model year. But don't worry, the Mirage will make a triumphant return with a few updates. According to Car and Driver, an updated Mirage will launch early in the 2017 model year with powertrain and chassis enhancements. That's a good thing, considering how poorly the current car has been received. Also coming for 2017 is the Mirage sedan, a car that's already sold in other markets. Mitsubishi already confirmed the sedan's arrival, and considering how popular the base Nissan Versa sedan is, this should only improve the Mirage's sales here in the US. Speaking of sales, the Mirage isn't doing too bad in our market. It's the second-best-selling Mitsubishi product currently, beating the Outlander and Lancer through July of this year. An updated version and a sedan model will help, too. And hey, maybe this refreshed one won't be so dreary.

1,400 Mitsubishi vehicles lost in shipping tragedy

A cargo ship carrying 1,400 Mitsubishi vehicles from Japan and Thailand collided with another vessel off the coast of Belgium and the Netherlands yesterday. The 485-foot Baltic Ace was carrying cars from Zeebrugge, Belgium to Kotka, Finland when it collided with the 439-foot Corvus J. While the Corvus J sustained damage during the incident, it is not in danger of sinking, and its 12-man crew is currently still on board.
The Baltic Ace, meanwhile, went under. Three ships from the Royal Dutch Sea Rescue Organization, two navy vessels, four helicopters and one coastguard aircraft spent the evening searching for survivors, but rough seas and high winds hampered the effort. Eighteen of the Baltic Ace's crew, including the captain, were rescued after being found in life rafts, but six remain missing. The search for survivors has officially been called off.
The collision occurred in one of the busiest shipping lanes in the North Sea, and the managers behind the Baltic Ace said they believed human error was to blame for the incident. Dutch police are currently looking into whether or not they can investigate the sinking despite the fact that the collision took place outside of the country's territorial waters.