1989 Mitsubishi Montero 78,000 Miles 4cyl 4wd 5-speed Sitting For Years on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2016 Mitsubishi Outlander shows its new nose

Mitsubishi is already using its 2015 New York Auto Show invitation to tease the new nose on the refreshed 2016 Outlander, but the changes aren't too easy to spot in that stylized shot. Now, thanks to a photographer in Japan, we have a better chance to see what the redesign really looks like. Based on this image and the invitation, we can clearly see that the refresh is liberally borrowing from the styling of the Outlander PHEV Concept-S from the 2014 Paris Motor Show. They share a chrome-outlined, X-shaped grille with two bars on top to connect the headlights, and a gloss black panel in the center provides some visual contrast. The only major change seems to be the foglight design that loses its LED embellishments on the production version compared to the show car. According to Indian Autos Blog, this Outlander was snapped while waiting at port in Japan, and the photo was posted by a user on the blogging site Livedoor. We will get a full look at the refreshed crossover at its debut in New York on April 2.