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F1 champ Nigel Mansell is selling Mitsubishis in Jersey

Formula One drivers have a pretty short shelf life, so when they're done racing in grands prix, retired pilots can have a whole second career ahead of them. Jody Scheckter, for example, runs an organic farm. Niki Lauda started an airline. Most move on to other racing series, provide television commentary during race broadcasts, or start their own racing teams. But not Nigel Mansell: he's got a Mitsubishi dealership. Situated on Jersey – not New Jersey, but the British channel island – Mansell Mitsubishi is run by Nigel and his son Leo. It grew out of the service station the Mansells opened fourteen years ago, and out of the Mansell Collection, a used car dealership based in an old Art Deco movie theater, but recently expanded into selling new cars recently with the acquisition of a franchise. The Japanese brand may seem a bit of an odd choice, especially now that it's getting away from performance models and putting more emphasis on plug-in electrics. After all, Nigel won his 1992 Formula One World Championship in a Renault-powered Williams, before that raced for the likes of Ferrari and Lotus, and won the CART title on his debut season in a Lola-Ford. But the Mansells are adamant that they wanted a volume brand, not to deal with the high-priced exotics with which the name might be more readily associated. After all, there are only 100,000 or so people residing on the isle of Jersey, which wouldn't make for a very big customer base for high-end machinery. He and Leo (with whom he raced at Le Mans a few years back) even participated in a two-day training session for new franchisees, where few initially recognized the former champ. And they've got plans to expand as well. But the biggest draw may very well be the star factor, and the Mansells haven't shied away from playing it up, displaying memorabilia from Nigel's racing career around the showroom. After all, the prospect of being taken on a test drive by a former F1 champion may be enough to bring new customers into the showroom who might not have otherwise.

Mitsubishi celebrates 100-year-old car with PHEV re-creation

Back in 1917, Mitsubishi Shipbuilding Co. made its foray into the automotive world with the Model A. It had a production run of just 22 units, but it was enough to make Mitsubishi Motors possible as a car company. Now, 100 years later, Mitsubishi Motors North America (MMNA) is revisiting its roots, but with a contemporary touch, by re-creating the car with the help of West Coast Customs. The California-based shop will build a Mitsu Model A with its original, century-old looks, but with a modern, advanced plug-in hybrid powertrain and a host of current technology. The custom Model A will celebrate a century of Mitsubishi by building the Model A on the Outlander PHEV platform. Despite its 21st-century capabilities, the centennial celebration vehicle "will feature all the distinctive aspects of the 1917 vehicle," according to MMNA Senior Director of Marketing Francine Harsini. The original Model A was powered by a 2.8-liter four-cylinder engine making 35 horsepower. The Outlander PHEV, upon which the new Model A will be based, uses a 2.0-liter gasoline engine and two electric motors providing power to all four wheels. West Coast Customs will build the plug-in Mitsubishi Model A at its facility in Burbank, Calif., with plans to finish it this summer. An episode of the Inside West Coast Customs show on the Velocity channel will feature the build of the centennial Model A. Related Video: Related Gallery 2017 Mitsubishi Outlander PHEV: New York 2016 View 15 Photos News Source: Mitsubishi Green TV/Movies Mitsubishi Automotive History Electric Hybrid PHEV

2022 Mitsubishi Outlander Black Edition adds a bit of menace

The Mitsubishi Outlander is a competent SUV that's still trying to shed the stigma of the company's post-Evo doldrums. To give shoppers a reason to take a second glance, Mitsubishi has just introduced the new-for-2022 Outlander Black Edition, a trim package that, albeit largely cosmetic, adds a hint of sinister flair to its unique sheetmetal. The Black Edition builds off of the Outlander SE grade, and as such can be ordered with either drivetrain, front-wheel-drive or in Mitsubishi's Super All-Wheel Control all-wheel-drive. From there, it adds popular features like dual-zone climate control and a panoramic roof. Propulsion comes from the standard 2.5-liter inline-four mated to a continuously variable transmission. Of course, the selling point of the Black Edition is the black trim that sets it apart from other Outlanders. As such, it's treated to black 20-inch wheels that look a bit snazzier than the standard dual-finish rollers. Black trim covers the side mirrors and garnishes the door handles as well. And cabin-wise, the headliner and pillars are now finished in black. Apart from the rims, these are barely noticeable changes. The main visual difference comes in the front and rear bumper lower bumper areas that give the vehicle a statelier vibe. Oh, and the name Outlander is now spelled out in black letters across the prow. The Outlander Black Edition starts at $29,995, which is a pretty good deal considering that items like the panoramic roof and dual-zone climate control aren't even standard on the more expensive SEL trim. For certain buyers, the Black Edition will fall in the sweet spot in terms of options and features. Mitsubishi joins many other car companies that have put out Black Edition trims across their lineups. It can seem a bit frivolous, but if it brings a few more customers to the table, especially with the option mix, it will have done its job.