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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Maine is actively deregistering imported Mitsubishi Delicas — but why?

Some weird things are going on in Maine. The Maine Bureau of Motor Vehicles (BMV) is actively deregistering Mitsubishi Delicas that were imported to the United States and previously registered in Maine under the well-known 25-year federal import rule. The folks at Crankshaft Culture brought this news to our attention and published a fairly detailed report at the beginning of the month. Ever since seeing that, we’ve been trying to track down more answers from the Maine BMV and Maine Secretary of StateÂ’s office. HereÂ’s a summary of whatÂ’s transpired so far. Crankshaft Culture did the digging on the Mitsubishi Delica Owners Club Facebook page, and uncovered that Maine has been sending letters out to folks in the state who currently own Delicas. Those letters unequivocally state that “this vehicle is not eligible for motor vehicle registration in Maine and may not be operated on the public highway.” It then goes on to demand owners remove the plates from the Delicas and return them to the BMV. Furthermore, it states that “the registration may not be used as proof of ownership to sell this vehicle as an automobile.”  So no, Maine is not exactly mincing words. Of course, the question here is: Why? Why is Maine deregistering Mitsubishi Delicas? These vans were imported under the federal 25-year import law. We know this rule, but hereÂ’s a quick refresher from the Customs and Border ProtectionÂ’s website: “A motor vehicle that is at least 25 years old can be lawfully imported into the U.S. without regard to whether it complies with all applicable DOT Federal Motor Vehicle Safety Standards.” Theoretically, thatÂ’d make any Delicas over 25 years old legal to import here, along with pretty much any other contraption you want to bring that is old enough. Maine told us that itÂ’s only targeting pre-1995 Delicas, so thereÂ’s no time discrepancy. We went to the Maine Secretary of State to learn what is going on. The answers are slightly confusing, so bear with us. In short, Maine considers the Delica to be an "off-road vehicle." MaineÂ’s law — Title 29-A — is very clear with “off-road vehicles.” It reads: “Off-road vehicles may not be registered in accordance with this Title.” OK. Next question. What does Maine consider to be an “off-road vehicle?” And how does the Delica qualify? HereÂ’s where a brand-new modification (LD 1433 Sections 1-8) to Title 29-A comes into play.

Dutch court orders Ghosn to repay Nissan-Mitsubishi $6 million in wages

AMSTERDAM — A court in Amsterdam on Thursday ordered fugitive former car executive Carlos Ghosn to repay Nissan and Mitsubishi almost 5 million euros ($6.1 million) in wages he received from their Dutch registered joint venture Nissan-Mitsubishi BV in 2018. Nissan and Mitsubishi, which ousted Ghosn as chairman of their companies and of their joint venture after his arrest for financial misconduct in 2018, claimed Ghosn had wrongly granted the wages to himself. Ghosn had brought the case himself, demanding 15 million euros in compensation for missed wages and severance payments as he claimed Nissan and Mitsubishi had violated Dutch labor laws when they dismissed him from the Amsterdam-based joint venture in 2019. But the district court in Amsterdam sided with the car companies, stating that Ghosn did not have a valid employment agreement with the joint venture, as it lacked the required consent of the boards of Nissan and Mitsubishi. The amount Ghosn needs to repay equals the net payments he received from the joint venture between April and November 2018, the court said. Ghosn, who has denied wrongdoing, was chairman of both Nissan and Mitsubishi and chief executive of Renault when he was arrested in Japan in 2018 on charges of underreporting his salary and using company funds for personal purposes. He fled to Lebanon in December 2019 hidden in carry-on luggage on a private jet that flew out of Kansai Airport, and has remained in that country since. ($1 = 0.8204 euros) (Reporting by Bart Meijer, editing by Jason Neely and Keith Weir) Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Nissan Rogue Platinum interior tour