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Mitsubishi Outlander PHEV selling well in Netherlands

Talk about a Dutch treat. Mitsubishi says sales of its Outlander Plug-in Hybrid are brisk in Europe, helped in a big way by plug-in vehicle tax incentives in the Netherlands that are getting more people there to buy the world's first production plug-in hybrid CUV. The Japanese automaker has taken more than 12,000 orders for the model from Europeans and had delivered about 8,200 of them as of the end of last year, all but 200 of which were to the Netherlands. Mitsubishi will start broader sales throughout the continent this year and is also expected to start sales in the US by next year. The company is looking for plug-ins to account for 20 percent of its global sales by the end of the decade. Mitsubishi, which also sells the model in Norway, Sweden and Switzerland, hopes to reach an annual production rate of 50,000 Outlander PHEVs by the end of the year. Last August, the company resumed full-scale battery production after shutting things down for a few months for a safety probe stemming from a short-circuiting issue. The Outlander PHEV can run for 32 miles on electric power alone and gets a European-rated 124 miles per gallon. Check out Mitsubishi's press release on its Euro sales below. MITSUBISHI OUTLANDER PHEV CY13 SALES – EUROPEAN INAUGURATION With a plan for EVs and EV-derived PHEVs to represent 20% of its global sales by 2020, Mitsubishi Motors Corporation has set itself an ambitious, yet realistic target. More so in Europe, Mitsubishi Motors' largest market for these technologies. 12,000+ orders / 8,000+ deliveries In this respect, the successful sales launch of Outlander PHEV in Europe – MMC's first plug-in hybrid electric vehicle and forerunner of a wider PHEV range – tends to vindicate the Corporation's objectives. First launched in selected markets (The Netherlands, Sweden, Norway and Switzerland) from October 2013,Outlander PHEV has collected over 12,000 orders in Europe and these have already translated into 8,197 deliveries to end-customers by the end of December, of which 8,009 units for The Netherlands, the latter boosted by a tax scheme favourable to eco-friendly technologies such as low-emission vehicles. With more cars currently on their way to Europe, Mitsubishi Motor Sales Netherlands will soon be able to deliver the 11,000+ orders currently in its books and growing.

Mitsubishi Europe boss says two new PHEV crossovers due next year

In an interview with Automotive News Europe, Mitsubishi's European CEO Bernard Loire told the publication, "In the second half of next year we will have a replacement of the current Outlander. It will be on an alliance platform. There also will be another smaller SUV coming at the same time." The statements came in response to a question about expanding the automaker's plug-in hybrid lineup, leading readers to expect that by this time next year, Mitsubishi will have two crossover PHEVs on the market. The current Outlander has been on the market since late 2012, the plug-in hybrid showing for the 2014 model year. We've already seen fairly polished versions of fourth-generation Outlander prototypes out testing, sporting looks inspired by the Engelberg Tourer concept revealed at this year's Geneva Motor Show. Some suspect the 2.0-liter four-cylinder in the current PHEV powertrain will make way for a 2.4-liter mill as in the Engelberg, paired with high-efficiency motors on both axles. The show car also touted features like all-wheel drive improved with active yaw control and enhanced anti-lock braking software. Figure on an EV range that improves the current Outlander PHEV's 22 miles, going perhaps as far as the Engelberg's 43 miles. Loire didn't give away anything about the second model, but an Autocar report from earlier this year quoted "a senior source" as saying "We will not have a unique nameplate" for the second battery-electric vehicle. The magazine said the Eclipse Cross and Outlander Sport are in line for series hybrid powertrains, without indicating which might come first. Loire told AN the brand's doing fine with respect to Europe's coming CO2 legislation, so it doesn't need to make rash moves. With the Eclipse Cross forming 20% of sales on the Continent, the middle crossover would be a rational choice for the next plug-in hybrid, especially since it's retiring the 2.2-liter diesel option around the end of 2020. On the other hand, the Outlander Sport will be 10 years old next year, a replacement can't be far away. The new plug-ins come with the realignment of Mitsubishi's crossover range. The Outlander, sitting on a new architecture shared among the Renault-Nissan-Mitsubishi alliance, will grow into a proper mid-size choice; the prototype spotted in Michigan is clearly larger than the current vehicle.

Mitsubishi Outlander PHEV arrives in UK with 'no' price premium

For UK buyers who are interested in a plug-in hybrid SUV, the Mitsubishi Outlander PHEV just got a little bit sweeter. The reason is that the base model of the vehicle will be available with or without a plug for the same price at the base diesel model. "If it's not going to save people money, they won't buy it" - Mitsubishi UK's Lance Bradley According to Cars UK, the price for the Outlander PHEV will be GBP28,249 (about $47,000 US) after a government grant of GBP5,000. In other words, the plug-in SUV actually costs GBP33,249 ($55,000) but thanks to pro-EV regulations, buyers can choose the powertrain they want, not the one they can afford. The managing director of Mitsubishi UK, Lance Bradley, told BusinessCar that it just makes sense to price the two vehicles at the same level. "There are some clever cars in the market but they're all too expensive," he said. "There should be a clear cost benefit because if it's not going to save people money, they won't buy it. The Outlander PHEV has an all-electric range of 32 miles, a top speed of 75 miles per hour in EV mode and a towing capacity of over 3,000 pounds. The SUV invades Britain in May and is scheduled to arrive in the US in 2015. Mitsubishi Motors North America's Melvin Bautista told AutoblogGreen that the UK price equivalence doesn't mean anything for the US, and that the company hasn't even begun the pricing for the vehicle in the US. The way the vehicles are packaged in the UK is also be different than how things work in the US, so we can't read anything into the UK price. Another factor is that, at the time when the PHEV launches in the US, the standard gasoline version will be undergoing a light facelift, which will also be applied to the PHEV model. This isn't the first time an alternative-fuel powertrain vehicle has cost the same as the old-fashioned gas model. The 2013 Lincoln MKZ could be had with a 2.0-liter hybrid or a 2.0-liter turbocharged EcoBoost four-cylinder for the same price.