2015 Mitsubishi Lancer Evolution Gsr on 2040-cars

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Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video:

Mitsubishi teases Ralliart concept for Tokyo Auto Salon

Rumors have been circulating that Mitsubishi will be doing some interesting things with its performance-oriented Ralliart brand. And it has launched some special variants in some overseas markets with the name, but that doesn't seem to be the end of it. Next month at the Tokyo Auto Salon, Mitsubishi will show a Ralliart concept car. The company released a single teaser image of the concept, and it has us feeling optimistic. It shows a huge rear diffuser with a simple and stylish Ralliart badge attached. Unfortunately, that's about all we can see. So there's no way of knowing what kind of vehicle is attached to it. Could it be a fancy show car we've never seen before, or a way sportier version of a current model? At least one rumor suggests the concept could be based on the Outlander PHEV. It would certainly make some sense to revive Ralliart with a popular model such as the Outlander, not to mention one that's completely new and representative of where the brand is headed. The PHEV would be an interesting choice for performance, and we'd be curious what Mitsubishi would change to make it sportier. Bigger electric motors would be very appealing, but a more minimal set of upgrades such as suspension and brakes would be more likely. The Ralliart concept won't be the only concept on display from Mitsubishi, though. The company will also show an electric kei car, which is a car of extra-small proportions for a special class of cars in Japan. As such, there's no way it will make our way to the U.S., but it could still be a neat little machine to see. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Pikes Peak Hill Climb: Final Practice Day 4 and pre-race notes

The running order has been established for the 92nd running of the Pikes Peak International Hill Climb for all classes and everyone's had all the practice they're going to get. On Sunday, June 29, the 14,110-foot-high mountain will ask each of them, "Who wants some?" Unlike previous years, while the bikes will run according to class, the cars will run according to their qualifying times set on the bottom section of the course, regardless of division, the fastest guys going first.
That puts Romain Dumas at the head of the 67 car entries, having set a time of 3:37.525 in his Norma M20 RD in the Unlimited Class, but the next Unlimited entry doesn't appear until sixth, Piero Nappi in his Picchio P4 pp with a time of 4:03.357. In between them, the two Mitsubishi MiEV Evolution IIIs start second and third in the Electric Modified class, that first one driven by Greg Tracy 11 seconds behind Dumas. Then comes Monster Tajima is his E-Runner Pikes Peak Special, then Paul Dallenbach leading the Open Wheel class, four positions ahead of the next Open Wheel competitor.
Leaders in the other classes: Michael Skeen driving a Nissan GT-R in the Open class in seventh, 12 positions ahead of the next class entrant; Jeff Zwart in eighth, driving a Porsche 911, will be the first in Time Attack 1, his competition starting right behind him; Robert Prillka in 21st is the first Time Attack 2 entry in a Porsche 911 GT3 Cup, three positions ahead of the next entry; in 23rd is Christopher Lennon in his 1973 Porsche 911 in the Vintage class, the next Vintage entry in 37th; the first Exhibition entrant is Donald Huffman in a Radical RXC in 50th, four positions ahead of the next in-class competition; and representing for Electric Production is Roy Richards in a Honda Fit EV.