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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Mitsubishi Mirage G4 sedan debuting in Montreal

Around this same time last year, Mitsubishi used the Montreal Auto Show for the North American introduction of its 2014 Mirage. This year, the Japanese automaker will reveal the sedan version of the subcompact wearing the Mirage G4 nameplate, according to the auto show's website and a couple of fresh teaser images.
We got our first look at this Mirage sedan as previewed by the Concept G4 at the 2013 Shanghai Motor Show, and the production version of that sedan ended up wearing the Attrage name in Thailand and other global markets. There's no official information from Mitsubishi at this time about the Mirage G4, but we wouldn't be surprised to see the small sedan follow the same path as the hatchback, showing up for a US debut at the New York Auto Show before going on sale in the fall. Check out the teaser images in the gallery below.

2018 Mitsubishi Outlander PHEV First Drive | Nailing the sweet spot

SANTA CATALINA ISLAND, Calif. — For years now, while the Mitsubishi brand has languished here in the U.S., other parts of the world have been enjoying the Outlander PHEV. It's Europe's best-selling plug-in hybrid, and Mitsubishi has been improving on it over the years, testing it, refining the technology and punishing the vehicle in competitions like the Baja Portalegre 500 and the Asia Cross Country Rally. Now, as electric vehicles begin to gain greater acceptance, and as Mitsu turns its brand around, it will finally offer the Outlander PHEV in America at the end of this year. As Mitsubishi prepares to launch the Outlander PHEV stateside, we had the rare opportunity to drive it across the interior of Santa Catalina Island, off the coast of Los Angeles, to test it out on some rugged, scenic roads. Sitting inside the Outlander PHEV, we were actually pleased with the interior. It was simple and clean, and the plastics didn't feel especially cheap. Sure, it wasn't the thoughtful design or plush touch points of the other available plug-in crossovers on the market, but the Outlander PHEV also doesn't share the same price tag. We definitely found it to be more attractive and appealing than the inside of, say, a Chevrolet Equinox. If you were expecting a pile of hot garbage from Mitsubishi, you're way off. When we popped open the rear liftgate to take a look, we found our near-ideal tailgating vehicle. In the rear cargo area was a ton of space, a large speaker, cupholders and a standard three-prong outlet, perfect for plugging in a slow cooker, blender, or any other appliance you could find useful at a football game or campsite. Later, when we would take a break from our drive at Catalina Island's Shark Harbor, we'd be treated to a smoothie prepared in a blender plugged into that AC outlet. If you happen to use all 12 kWh of energy, the gas engine will fire up to serve as a generator. The Toyota 4Runner may have had the "Party Mode" button, but the Outlander PHEV would be our pick for the stadium parking lot. As we passed through a gate at the edge of the town of Avalon and headed up a dirt road across the interior of Catalina Island, we were quickly impressed with the way the Outlander PHEV handled the rocky, dusty trails from which most drivers are normally prohibited. The steering feel was light but communicative, and we were really able to tell what was going on between the front wheels and the rugged surface beneath them.