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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Ghosn flight prompts renewed focus on Japan's strict justice system

TOKYO — Carlos Ghosn's daring flight from Japan, where he was awaiting trial on charges of financial wrongdoing, has revived global criticism of the nation's "hostage justice," but in Japan is prompting talk of reversing more lenient curbs on defendants. The ousted boss of Japan's Nissan and France's Renault fled to Lebanon, saying on Tuesday that he had "escaped injustice" and would "no longer be held hostage by a rigged Japanese justice system." Ghosn was first arrested in November 2018 when his private jet landed in Tokyo and kept in jail for more than 100 days as prosecutors added more charges, all of which he has denied. He was released on $9 million bail in March — only to be arrested and bailed again the following month. He was facing four charges, including underreporting his Nissan salary and transferring personal financial losses to his employer's books while he ran Japan's No. 2 automaker. His apparent escape from Japan's legal system — Tokyo and Lebanon don't have an extradition treaty — will likely halt or even reverse a trend of recent years toward granting bail in more cases, said Colin Jones, a law professor at Doshisha Law School in Kyoto. “I would expect it to be more difficult for foreign defendants to get bail,” Jones said. In Japan, suspects who deny the charges against them are often detained for long periods and subject to intense questioning without a lawyer present, a system critics call "hostage justice." Japanese civil rights groups and the main bar lawyers association have long criticized a system that convicts 99.9% of criminal defendants. They say it gives too much power to prosecutors, who can detain suspects for long periods before indictment, and relies too much on confessions, some later found to have been forced and false. Ghosn's escape is clearly a shock to Japan's legal establishment. "This case raises the extremely serious issue of whether it's all right to continue the trend toward bail leniency," said former prosecutor Yasuyuki Takai. "The legal profession and lawmakers need to quickly consider new legal measures or a system to prevent such escapes," Takai, who was formerly with the special investigation unit of the prosecutor's office, told public broadcaster NHK.

Ukraine orders 651 Mitsubishi Outlander PHEVs for national police

While Mitsubishi has seen happier times – with lagging North American sales and a recent fuel economy scandal – there's still at least one ray of hope for the Japanese automaker. Its plug-in hybrid version of the Outlander is quite popular in many markets, and it's about to get a whole lot more popular in another one. The Ukraine has placed an order for 651 Mitsubishi Outlander PHEVs for use by its national police force. Ukraine's Minister of Internal Affairs, Arsen Avakov, first announced the news on Twitter, and linked to a statement going into more detail. As part of a plan emerging from the Kyoto Protocol, the Natspolitsiya (as the police force is called) are ditching their aging, Russian-made UAZ and AvtoVAZ vehicles for the greener option from the less-at-war-with-them Japan. The Outlander PHEV, which was refreshed for the 2017 model year, is powered by a 2.0-liter, four-cylinder engine as well as two electric motors. Its 12-kWh battery provides about 22 miles of real-world, all-electric driving range. It's quite popular in Europe, so we might want to pay attention, as it will arrive in the US later this year. "So, gentlemen, Ukrainian policemen! You will receive 651 new and unique modern powerful eco-friendly hybrid crossover Mitsubishi Outlander PHEV," says Avakov in his statement. "The people of Ukraine hopes that you will be worthy of this innovation! Serve with honor!" No pressure. Furthermore, Avakov quipped in a Facebook post – with a smile and a wink – that his "advertising" for Mitsubishi ought to net the Natspolitsiya a 652nd vehicle. Related Video: