2012 Es Used 2l I4 16v Fwd Sedan Premium on 2040-cars

Auto blog

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Redesigned 2022 Mitsubishi Eclipse Cross gets big updates, small price hike

Mitsubishi has released pricing information for the comprehensively redesigned Eclipse Cross it revealed in late 2020. Positioned at the bottom of the firm's crossover range, the soft-roader will go on sale as a 2022 model. The range consists of four trim levels called ES, LE, SE, and SEL, respectively, and the last two can be upgraded with option packages. Front-wheel drive comes standard, and adding all-wheel drive to any trim costs $1,600. Pricing for the entry-level ES starts at $24,590 including a mandatory $1,195 destination charge. Mitsubishi charges $25,940 for the LE, $27,340 for the SE, and $28,590 for the SEL. The SE with the Panorama package sets buyers back $28,340, while the range-topping SEL with the Touring package is priced at $30,690. For context, the pre-facelift Eclipse Cross started at $24,190. Mitsubishi nudged the price up by $400, but the upgrades are worth the small premium. In addition to a new-look design, the changes include an available eight-inch touchscreen that's more ergonomic to use because it's two inches closer to the driver, a more comfortable suspension system, and a longer list of standard electronic driving aids, including forward collision warning. Power continues to come from a 1.5-liter four-cylinder engine that's turbocharged to 152 horsepower and 184 pound-feet of torque. It spins the front or the four wheels via a continuously variable transmission (CVT). Mitsubishi dealers across the nation will begin receiving the 2022 Eclipse Cross during the first half of 2021. For added peace of mind, every trim level comes with a 10-year, 100,000-mile powertrain warranty. The Cross will be later joined in showrooms by the new Outlander, which Amazon will help the firm unveil on February 16, 2021. Related video:

Yes, the Mitsubishi Evo could become an electrified crossover, but don't panic

By now, many of you have seen that Mitsubishi will reveal a concept with the Evolution name at the Tokyo Motor Show, and it will be an electrified crossover. On the surface, that sounds like heresy when the Evolution name has always stood for an uncompromising, rally-bred, turbocharged sports sedan. But don't jump to the conclusion that this will be a terrible, halfhearted product that ruins the Evo name. It's a smart move for Mitsubishi, it could be the only way we get a performance vehicle from the company, and there's no reason it can't be good. Creating an Evo version of a crossover, or even a standalone Evo model, simply makes the most sense for Mitsubishi right now. There's no sign that people are getting tired of little lifted automobiles, which means that's where the sales and money are. Because of that, crossovers are the only product that Mitsubishi can safely afford to invest in right now. As much as we'd like to see another Evo sedan, the company can't afford to sink a big development budget into a one-off sedan for the very small enthusiast market. Investing in a basic sedan to use as a base isn't a good idea either, since that market also continues to shrink, and it's populated with very competitive models. Those facts won't comfort Mitsubishi fans, but looking at it another way could. Rather than looking at this concept as Evolution blasphemy, consider it a sign that the company wants to make something exciting again. Since most of the news from Mitsubishi has been the discontinuation of really old models, and updates to the less-old models still in the lineup, it's been hard to tell if any of the Mitsubishi that fans loved was left. Look at this crossover as a gateway to getting a fun Mitsubishi again. And this possible future Evo could genuinely be fun. We're not exactly raving fans of crossovers, either, since they're often heavy, expensive, slow and inefficient compared with similarly sized hatchbacks and sedans. But that's not a hard and fast rule. Nissan proved this with the Juke Nismo. Despite its tall body, it had a healthy amount of power and entertaining dynamics. There's no reason Mitsubishi couldn't do the same with a small crossover. It might even be better, because Mitsubishi clearly has some wizards when it comes to weight and cost, as evidenced by the one-ton, ultra-affordable Mitsubishi Mirage. The same goes for electrification.