1999 Mitsubishi Lancer Evolution Lancer Vi on 2040-cars

Auto blog

Mitsubishi Outlander PHEV arrives in UK with 'no' price premium

For UK buyers who are interested in a plug-in hybrid SUV, the Mitsubishi Outlander PHEV just got a little bit sweeter. The reason is that the base model of the vehicle will be available with or without a plug for the same price at the base diesel model. "If it's not going to save people money, they won't buy it" - Mitsubishi UK's Lance Bradley According to Cars UK, the price for the Outlander PHEV will be GBP28,249 (about $47,000 US) after a government grant of GBP5,000. In other words, the plug-in SUV actually costs GBP33,249 ($55,000) but thanks to pro-EV regulations, buyers can choose the powertrain they want, not the one they can afford. The managing director of Mitsubishi UK, Lance Bradley, told BusinessCar that it just makes sense to price the two vehicles at the same level. "There are some clever cars in the market but they're all too expensive," he said. "There should be a clear cost benefit because if it's not going to save people money, they won't buy it. The Outlander PHEV has an all-electric range of 32 miles, a top speed of 75 miles per hour in EV mode and a towing capacity of over 3,000 pounds. The SUV invades Britain in May and is scheduled to arrive in the US in 2015. Mitsubishi Motors North America's Melvin Bautista told AutoblogGreen that the UK price equivalence doesn't mean anything for the US, and that the company hasn't even begun the pricing for the vehicle in the US. The way the vehicles are packaged in the UK is also be different than how things work in the US, so we can't read anything into the UK price. Another factor is that, at the time when the PHEV launches in the US, the standard gasoline version will be undergoing a light facelift, which will also be applied to the PHEV model. This isn't the first time an alternative-fuel powertrain vehicle has cost the same as the old-fashioned gas model. The 2013 Lincoln MKZ could be had with a 2.0-liter hybrid or a 2.0-liter turbocharged EcoBoost four-cylinder for the same price.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Europe boss says two new PHEV crossovers due next year

In an interview with Automotive News Europe, Mitsubishi's European CEO Bernard Loire told the publication, "In the second half of next year we will have a replacement of the current Outlander. It will be on an alliance platform. There also will be another smaller SUV coming at the same time." The statements came in response to a question about expanding the automaker's plug-in hybrid lineup, leading readers to expect that by this time next year, Mitsubishi will have two crossover PHEVs on the market. The current Outlander has been on the market since late 2012, the plug-in hybrid showing for the 2014 model year. We've already seen fairly polished versions of fourth-generation Outlander prototypes out testing, sporting looks inspired by the Engelberg Tourer concept revealed at this year's Geneva Motor Show. Some suspect the 2.0-liter four-cylinder in the current PHEV powertrain will make way for a 2.4-liter mill as in the Engelberg, paired with high-efficiency motors on both axles. The show car also touted features like all-wheel drive improved with active yaw control and enhanced anti-lock braking software. Figure on an EV range that improves the current Outlander PHEV's 22 miles, going perhaps as far as the Engelberg's 43 miles. Loire didn't give away anything about the second model, but an Autocar report from earlier this year quoted "a senior source" as saying "We will not have a unique nameplate" for the second battery-electric vehicle. The magazine said the Eclipse Cross and Outlander Sport are in line for series hybrid powertrains, without indicating which might come first. Loire told AN the brand's doing fine with respect to Europe's coming CO2 legislation, so it doesn't need to make rash moves. With the Eclipse Cross forming 20% of sales on the Continent, the middle crossover would be a rational choice for the next plug-in hybrid, especially since it's retiring the 2.2-liter diesel option around the end of 2020. On the other hand, the Outlander Sport will be 10 years old next year, a replacement can't be far away. The new plug-ins come with the realignment of Mitsubishi's crossover range. The Outlander, sitting on a new architecture shared among the Renault-Nissan-Mitsubishi alliance, will grow into a proper mid-size choice; the prototype spotted in Michigan is clearly larger than the current vehicle.