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Mitsubishi Motors to relocate North America HQ to Tennessee

NASHVILLE, Tenn. — Mitsubishi Motors announced on Tuesday that it is relocating its North America headquarters from California to Tennessee, a move that will bring the Japanese automaker closer to its sister company Nissan and strengthen Tennessee's growing reputation as an epicenter of the automotive sector. Tennessee Gov. Bill Lee and Department of Economic and Community Development Commissioner Bob Rolfe — who made the announcement with Mitsubishi Motors North America — say the headquarters move from Cypress, California, to Franklin, Tennessee, will result in an $18.25 million investment in the region and approximately 200 jobs. Lee and Rolfe added that they met with Mitsubishi's global executives last week to convince them to move to Tennessee while in Japan during the Republican governor's first trade mission. It is unclear what financial incentives state officials offered Mitsubishi to move to Tennessee. "As we drive toward the future, this is the perfect time for us to move to a new home. While we say farewell to the Golden State with a heavy heart, we're excited to say hello to Music City," Fred Diaz, Mitsubishi Motors North America's president and CEO, said in a statement. Franklin is located just south of Nashville, also known as "Music City," and is home to the state's most powerful Republicans, ranging from Gov. Lee, U.S. Sen. Marsha Blackburn and House Speaker Glen Casada. "Over the years, Tennessee has become the epicenter of the Southeast's thriving automotive sector, and I'm proud Mitsubishi Motors will call Franklin its U.S. home and bring 200 high-quality jobs to Middle Tennessee," Lee, who took over the office this year, said in a statement. Mitsubishi Motors' North America headquarters has been located in California since 1988. The company expects the relocation will begin in August and will be completed by the end of the year. Initially, a temporary office will handle operations to allow the company time to identify a permanent office. Company officials say the move is part an ongoing effort to "reinvent every aspect of Mitsubishi Motors in the U.S.," as well as strengthen the Renault-Nissan-Mitsubishi Alliance. Nissan has a production plant in Smyrna, Tennessee, and owns a 34% stake in Mitsubishi Motors. Last week, Mitsubishi Motors Corp.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi Pajero Final Edition marks end of Japanese availability

Thirteen years ago, Mitsubishi discontinued the full-size Montero SUV in the U.S., and now the same thing is happening in its home country of Japan where it's called the Pajero. The company is marking the end of availability there with a Pajero Final Edition. Only 700 examples will be built. There isn't a whole lot that separates the Pajero Final Edition from normal ones. It has serial number badging inside, and special stickers on the outside commemorating the SUV's introduction in 1982. One cool feature is a Citizen watch with Final Edition branding that's only available to buyers of this Pajero. For a little extra, customers can opt for an exterior package that adds a rear spoiler, chrome spare tire cover and mud flaps with aluminum plates that spell out Pajero. It comes standard with either a black or tan leather interior, a sunroof, roof rails, cold-weather package, and under the hood a 3.2-liter diesel I4 coupled to a selectable four-wheel-drive system and five-speed automatic transmission. The price for it is 4,530,600 yen, or $40,602 at current exchange rates. Somewhat amazingly, this final Pajero isn't much different from the Montero that left our shores. The exterior has been lightly refreshed over the years with different lights and bumpers, and a more integrated spare tire cover. But it looks otherwise unchanged. The interior does sport more modern trimmings. The U.S. model also used a 3.8-liter gas-powered V6 rather than a diesel, but it did have a five-speed automatic like the current one. For diehard Montero and Pajero enthusiasts, this is a somewhat sad moment, but the good news is that Mitsubishi will continue to offer the SUV in other markets where fuel isn't as expensive and roads can still be seriously nasty.