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Mitsubishi considering a small pickup for the United States

Mitsubishi hasn’t sold a pickup truck in the United States since the Mighty Max in the late 1990s, but there is mounting evidence that the brandÂ’s dry spell may end. At a recent vehicle launch, Carson Grover, the brandÂ’s director for product planning, said the company is considering a new pickup for the U.S. market but acknowledged the challenges involved with doing so. Reported by The Drive, Grover said pickup trucks were “another one of those things we want to try to figure out.” The problem with those ambitions is the Chicken Tax, a heavy 25% tariff on imported trucks. That insane percentage is why Toyota and Nissan build trucks here, and itÂ’s why we donÂ’t see cool foreign-market trucks like the Volkswagen Amarok. Mitsubishi will need a partner if it plans to bring a truck here, which it conveniently has in its Alliance partner, Nissan. The Frontier could form the basis for a Mitsu pickup, but GroverÂ’s comments suggest the automaker could have other plans. “The Ford Ranger, the old ranger, that was much smaller, had so much volume and was around so long.” He went to namedrop the Ford Maverick as well, which he said fills the small, affordable gap that the Ranger used to occupy. As The Drive pointed out, it might be possible for Mitsubishi to repurpose the existing Rogue platform for a small pickup, but Grover was careful to note that the company isnÂ’t making any announcements on the subject. As is the case with the vast majority of requests for comment on future product, Grover declined to elaborate but did say the company has taken notice of other trucksÂ’ popularity. A new American-market truck could further revitalize the Mitsubishi brand in North America. The automaker recently revived another of its iconic nameplates in late 2022 with Ralliart versions of all its vehicles. MitsubishiÂ’s motorsports arm made a name for itself in the World Rally Championship starting in the late 1980s, and some of the coolest cars to wear the brandÂ’s badge have also been stamped with the Ralliart name. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

2022 Mitsubishi Outlander Black Edition adds a bit of menace

The Mitsubishi Outlander is a competent SUV that's still trying to shed the stigma of the company's post-Evo doldrums. To give shoppers a reason to take a second glance, Mitsubishi has just introduced the new-for-2022 Outlander Black Edition, a trim package that, albeit largely cosmetic, adds a hint of sinister flair to its unique sheetmetal. The Black Edition builds off of the Outlander SE grade, and as such can be ordered with either drivetrain, front-wheel-drive or in Mitsubishi's Super All-Wheel Control all-wheel-drive. From there, it adds popular features like dual-zone climate control and a panoramic roof. Propulsion comes from the standard 2.5-liter inline-four mated to a continuously variable transmission. Of course, the selling point of the Black Edition is the black trim that sets it apart from other Outlanders. As such, it's treated to black 20-inch wheels that look a bit snazzier than the standard dual-finish rollers. Black trim covers the side mirrors and garnishes the door handles as well. And cabin-wise, the headliner and pillars are now finished in black. Apart from the rims, these are barely noticeable changes. The main visual difference comes in the front and rear bumper lower bumper areas that give the vehicle a statelier vibe. Oh, and the name Outlander is now spelled out in black letters across the prow. The Outlander Black Edition starts at $29,995, which is a pretty good deal considering that items like the panoramic roof and dual-zone climate control aren't even standard on the more expensive SEL trim. For certain buyers, the Black Edition will fall in the sweet spot in terms of options and features. Mitsubishi joins many other car companies that have put out Black Edition trims across their lineups. It can seem a bit frivolous, but if it brings a few more customers to the table, especially with the option mix, it will have done its job.