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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2016 Mitsubishi Outlander Sport shows its new nose

You know, I always thought the Mitsubishi Outlander Sport was kind of attractive. Really. But I'm not sure I can say the same about this refreshed, 2016 model. The big change is up front, where the re-schnozzed Sport now has a weird mix of colors and trims going on. There's chunky chrome trim with black in the middle of the face. In some colors, it almost looks like the car's missing a panel. Elsewhere, the 2016 Outlander Sport's enhancements are mostly positive. There's a new steering wheel, 6.1-inch infotainment display, new color choices, and some fresh 18-inch wheels. That's about it for updates, though. Things are the same as they ever were under the hood, with either a 2.0- or 2.4-liter four-cylinder engine powering the Sport, offering up 148 and 168 horsepower, respectively. So it's better equipped, but I wish it still looked as good as the pre-facelift model. Nevertheless, the Outlander Sport does well for Mitsubishi, and hopefully potential buyers won't be too put off by that unfortunate nose. UPDATED FOR 2016 - 2016 Outlander Sport adds bold, sleek exterior design elements with Mitsubishi's "Dynamic Shield" front design concept - Interior enhancements add stylish accents to further Outlander Sport's value CYPRESS, Calif. Nov. 18, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today unveiled the updated 2016 Mitsubishi Outlander Sport featuring a newly redesigned, bold exterior front fascia/grille. The brand's best-selling CUV is now equipped with Mitsubishi's "Dynamic Shield" front design concept adding a sleek, audacious element to a vehicle that already makes a statement of its own. "The Outlander Sport is a brand leader for Mitsubishi Motors, and we are excited to unveil this eye-catching 2016 model-year," said MMNA executive vice president, Don Swearingen. "The Outlander Sport has always been a fun vehicle that delivers on its promise of reliability and value, and the 2016 model year continues to do so with a great new family look that unifies the Mitsubishi CUV lineup." In addition to the new exterior design, the 2016 Outlander Sport is equipped with new power folding side mirrors with LED turn indicators, wheel lip moldings, auto-dimming rearview mirror with Homelink® and a new 18-inch alloy wheel design. Also new to the vehicle this year are three new exterior colors: Cool Silver, Diamond White Pearl and Quartz Brown.

2018 Mitsubishi Outlander PHEV Quick Spin Review | Why doesn't everyone make one of these?

The 2018 Mitsubishi Outlander PHEV took a remarkably long time to get to the United States. It went on sale in Europe in 2013, and was originally planned to come to America the year after, but didn't arrive until late in 2017. Mitsubishi was also fortunate that, in the time it took to finalize the American model, the entry-level competition remained primarily sedans and sedan-like hatchbacks, with the exception of the Niro PHEV, a crossover smaller than Outlander, and closer to a traditional hatchback. So the question is, was it worth the wait, and is it worth considering against other plug-in hybrids? A mostly frugal and very smooth powertrain The big appeal of the Outlander PHEV is of course its plug-in hybrid powertrain. It comprises a naturally aspirated 2.0-liter four-cylinder, and two electric motors, one up front, one in the rear. This powertrain can function in three different ways. There's full electric mode, series hybrid mode (the gas engine acts like a generator, and propulsion is handled solely by the electric motor), and parallel hybrid (a clutch engages the engine to the front motor for additional propulsion assist). The Outlander switches automatically between these operational schemes depending on drive mode settings. For example, with a full charge you can press a button to keep it in EV mode, at least as long as there's enough battery power. Two other buttons can allow you to save the battery charge for use later, such as in town after a highway drive, and a charge button to replenish the battery level while driving. Because of this powertrain layout, the Outlander PHEV drives much like an all-electric car most of the time. It's nearly silent except when the engine kicks on, or when accelerating or decelerating hard. In the case of the latter, you can pick up a faint, futuristic whir from the motors. It feels very smooth thanks to a lack of transmission shifts. The throttle is responsive since there's no CVT adjusting ratios or a torque converter making responses a little slushy. And of course there's the instant torque that all electric motors provide, which makes the Outlander spunky around town. You can even adjust the strength of the battery regeneration by putting it from "D" for drive into "B." Then you can set the strength via the steering wheel paddles. Also impressive is the fact that the powertrain is still quite smooth and quiet when the engine fires up.