2003 Mitsubishi Galant Gtz Sedan 4-door 3.0l on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi cheated on Japanese fuel economy test since 1991

Mitsubishi now says that its cheating on Japanese fuel economy tests stretches as far back as 1991. The automaker has hired an independent panel of investigators to get to the bottom of what happened, and the company will give them three months to prepare a report about the deception. Mitsubishi's cheat involves how the company calculated driving resistance to determine fuel economy. In 1991, Japan's Road Transport Vehicle Act established a coasting test to establish the driving resistance, but Mitsubishi's engineers used their own "high-speed coasting test," according to its statement. In 2007, the company decided to only use the country's mandated evaluation, but the employees kept utilizing the high-speed test in the field. In the most recent scandal, workers selected low values for driving resistance from the results, which made the fuel economy look better. Mitsubishi's presented these details in a report to the Ministry of Land, Infrastructure, Transport, and Tourism. "We are currently investigating the reasoning behind each of the decisions," the company said in a statement. It also hired three former prosecutors to figure out why this happened for so long. At this time, Mitsubishi only confirms the incorrect figures for some of the company's minicars, but this investigation could discover more transgressions. This fiasco started when Nissan discovered fuel economy discrepancies in some of its Mitsubishi-made tiny kei-class cars in Japan. Mitsubishi came clean and admitted the problem affected about 625,000 vehicles in the country. Japanese media have alleged more vehicles have incorrect mileage, including the Outlander. The National Highway Traffic Safety Administration in the US has also requested data from the Japanese automaker to confirm similar deceptions didn't happen for vehicles here. Related Video: Regarding the Report to MLIT Concerning Improper Conduct in Fuel Consumption Testing of Vehicles Manufactured by Mitsubishi Motors Corporation Tokyo, April 26, 2016 The following is a summary of the report submitted by Mitsubishi Motors Corporation (MMC) to the Ministry of Land, Infrastructure, Transport and Tourism (MLIT) today, pursuant to instructions received from MLIT on April 20 to investigate improper conduct in fuel consumption testing of vehicles manufactured by MMC. Report Summary 1.

Mitsubishi Mirage hatch and sedan refresh teased

Almost every Mitsubishi model sold in the U.S. wears the automaker's "Dynamic Shield" design. The corporate face combines a two-piece grille emphasizing the horizontal with slim, angled headlights supported by a thick, C-shaped trim piece that defines the fog lights and lower intakes. The only holdouts are the Mirage hatchback and Mirage G4 sedan, but that will soon change. Mitsubishi teased a dim image of two Mirages that had earned their Dynamic Shields, and promised a debut on November 18 in Thailand. The reveal location gives a shout-out to the Laem Chabang plant that, along with another facility in the Philippines, builds the siblings. It's easy to forget about Mitsu's tiny twosome, but it's hard to deny they've served the company well as global offerings. In the U.S., the duo has increased its annual sales every year since the car's introduction in 2013. Around the world in fiscal 2018 the Japanese automaker sold 140,000 units, and sales through the end of October in the U.S. show the Mirage nearly 10 percent ahead of last year's sales at the same period. Assuming the cheap-as-chips price equation doesn't get a heavy refresh, there's every reason to think the facelift will aid sales. The hatch and sedan wear two different faces at the moment, both graduates of the most mediocre school of ambiguous econoboxes. The teased image puts a personality on economy, with large, single lenses peeking out from a narrow eyeline above the Dynamic Shield's sculpted features. It appears designers have done a touch of reshaping in back as well, and there's a wee spoiler hanging off the back of the decklid. No word on what might be in store for the two three-cylinder engines sold in international markets, a 1.0-liter that makes 70 horsepower and 65 pound-feet of torque, and the 1.2-liter that's our only choice here, making 78 hp and 74 lb-ft. The fuel filler cap has moved from the driver's side to the passenger's side, though, so there could be action under the skin, and we'd expect a few interior upgrades, too.