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Mitsubishi teases world premiere of new PHEV concept ahead of Geneva

It was a little disappointing to find out that Mitsubishi's "return of a legend" for the 2015 Chicago Auto Show would simply be the North American debut of the GC-PHEV concept. The crossover has a chunky, rugged design that's somewhat attractive, but it's not exactly new to the motoring world. Apparently, the Japanese brand understands the desire to see what's next because the company is now teasing the world premiere of a concept for the 2015 Geneva Motor Show in March. Mitsubishi promises that the still-unnamed concept "is a 'declaration of intent'" for the company's future. The only real hints that the brand drops about the vehicle is that it features a next-gen, two-wheel-drive plug-in hybrid powertrain and is a crossover. Judging from Mitsubishi's two teaser images, the design appears to be cribbing a lot from the brand's own XR-PHEV concept. Up front, the angular nose and headlight design look almost identical, and the pointed rear with integrated taillights seems basically the same, as well. Hopefully, the Japanese brand has something clever going on here and isn't just slightly tweaking a previous design. MITSUBISHI MOTORS AT GENEVA MOTORSHOW 2015 CONCEPT CAR WORLD PREMIERE – A DECLARATION OF INTENT 27/01/15 TOKYO - "A future-oriented attitude: powerful, fast and dynamic". This is the theme of the 85th International Geneva Motor Show official poster in perfect synergy with Mitsubishi Motors Corporation's (MMC's) confident presence this year; from a new dramatic booth design to the sharpness of an all-new concept car. A world premiere in Geneva, the striking concept car is a 'declaration of intent' for MMC's future directions -a powerful embodiment of its next generation 2WD plug-in hybrid electric ("PHEV") technology as well as its bold design renaissance, all contained in Mitsubishi Motors' favorite format of the SUV crossover. The all new Mitsubishi Motors concept - a smart combination of engineering, fluency with a high-output electric motor, low environmental impact, dynamic agility and athletic design. -ENDS -

Junkyard Gem: 2004 Mitsubishi Lancer Ralliart

I do manage to find the occasional discarded Mitsubishi Lancer Evolution during my Denver-area junkyard explorations, but such cars— like their Subaru WRX rivals— are always far too crashed and/or stripped to be worth documenting for this series. When it comes to the Mitsubishi Lancer O-Z Rally Edition, though, I get the impression that just about every Lancer sold here during the first part of the 2000s had that all-show-and-no-go package; after shooting several examples, I no longer pay attention to the O-Z Rally. The Ralliart Lancer, on the other hand, was a genuine factory hot-rod, with much more power and a stiffer suspension than the ordinary Lancer. We saw a used-up bright yellow '05 Ralliart last year, and now here's a black '04 in a different Denver yard. The Lancer Ralliart wasn't anywhere near as fast and crazy as its Evolution sibling, but (compared to the base Lancer) it came with more power, bigger brakes, stiffer suspension, better steering, and bucket seats sourced from the JDM Evolution GTA. List price was $18,572 (about $26,110 today), far cheaper than the $29,999 ($42,175 today) Evo VIII. The regular Lancer sedan had an unimpressive 120 horses from its 2.0-liter engine in 2004, while the Lancer Ralliart got this 162-horse MIVEC 2.4. Just in case you were wondering, MIVEC stands for Mitsubishi Innovative Valve-Timing-and-Lift Electronic Control, which doesn't sound as cool as VTEC, but at least seems more convincing than Daewoo's D-TEC. Nearly every O-Z Rally Lancer I see has an automatic transmission, but this Ralliart rolled out of the showroom with a genuine 5-speed manual and Evo shifter. The Japan-market front seats are a bit racier than the ordinary Lancer's, too. Though it is a Colorado car and drivers here think they need AWD to navigate a quarter-inch of snow in the supermarket parking lot, it lacks the all-wheel-drive system that went on the Evo. What more do you want for $18,572? I'm a bit surprised that some local Lancer owner didn't snag the factory strut-tower brace immediately, but I'll bet someone buys this part before the car gets crushed. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So fast. So furious. 

Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.