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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Mitsubishi's 2024 updates include free maintenance, new trim levels

Mitsubishi is making several changes to its portfolio for the 2024 model year. It's expanding its range with new trim levels that benefit from a longer list of standard features and several specific styling cues, and it's giving buyers free maintenance for two years or 30,000 miles. Starting at the top of the range, the hybrid and non-electrified variants of the Outlander get a new Platinum Edition variant characterized by Black Diamond paint, a roof panel finished in Alloy Silver for a two-tone look, a Light Gray interior, and silver-colored interior trim, among other accents. Mitsubishi will fully detail the trim level later in 2023. The Black Edition package offered during the 2023 model year returns for 2024. It's compatible with the SE and SEL trim levels, and the latter gets black exterior trim as well as black leather upholstery. SE and SEL variants of the Eclipse Cross receive a power-operated hatch with a kick-motion sensor, while the SE's list of standard features grows further with adaptive cruise control, a USB port for rear-seat passengers, and a leather-upholstered steering wheel. The LE model gets a free two-year subscription to Mitsubishi Connect and FAST-Key keyless entry technology. The range will expand later in 2023 with a Special Edition model that will feature "rugged, off-road-inspired styling enhancements," according to the Japanese company. Positioned as Mitsubishi's entry-level crossover, the Outlander Sport highlights Mitsubishi's off-road heritage with a Trail Edition model that's characterized by black graphics on the hood, black exterior trim, mud flaps, and all-weather floor mats. Photos of the model haven't been released yet, however. And, don't look for a 2024 Outlander Sport GT on your local dealer's lot: Mitsubishi changed the trim's name to SEL. Updates to the Mirage hatchback and the Mirage G4, which are both nearing the end of their life cycle, are relatively minor. The LE trim level positioned near the bottom of the range benefits from a longer list of standard features, including a driver's armrest, automatic headlights, and rain-sensing wipers. Graphite Gray and Jet Black join the color palette to replace Mercury Gray and Mystic Black, respectively.  Every member of Mitsubishi's 2024 range regardless of size, price, and trim level benefits from free maintenance for two years or 30,000 miles, whichever comes first.

Mitsubishi boss labels French minister a "retard" for "ruining the lives of motorists" [UPDATE]

Arnaud Montebourg (pictured), French Minister of Industrial Recovery, was recently the target of a rather despicable slur at the hands of Mitsubishi France's leader, Jean-Claude Debard.
Frustrated by Montebourg's attempts to encourage the purchase of lower emitting vehicles and discourage use of high-emission vehicles - by way of tax breaks and tax hikes, respectively - Debard reportedly used the occasion of a new product launch to call the minister "stupid," a "mental case" and a "retard" before members of the media. Here's the full quote, as reported by the French newspaper La Provence by way of The Telegraph:
"This mental case, this retard, increases ecological taxes, reduces the speed motorists can go on Paris' ring road and ruins the life of motorists from all social origins all suffer as a result of him. He is stupid and understands nothing, you can quote me on that."