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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

2019 Mitsubishi Outlander Sport Review and Buying Guide | Long in the tooth

The 2019 Mitsubishi Outlander Sport subcompact crossover may seem like the right type of car for the times, but it falls short in its execution. Brand new tiny crossovers have been popping up left and right from other manufacturers, but the Outlander Sport feels like it's stuck in the past. If we're looking at it with the glass of water half full, the exterior styling sets itself apart from the rest of the homogeneous little ones out there. It's taut, angular, a little muscular and has some great looking wheel options. Unfortunately, that expressive exterior styling isn't carried over inside. Even in its most expensive form, the entire interior is a black plastic paradise. Powertrain options are a mixed bag with a lot more choices than most other subcompacts provide. What's new for 2019? Not much is new for the 2019 model year. SE trim models now have more standard safety equipment, including blind-spot and rear cross-traffic warning. The highest-priced GT trim adds forward collision mitigation, lane departure warning and automatic brights. This Outlander Sport belongs to the first-generation model, which debuted for the 2011 model year. What's the interior and in-car technology like? It's difficult to find a more drab and boring interior in a new car today than the Outlander Sport's. Even all the trim and contrasting accents are made of plastic that's hard and unpleasant to touch. Mitsubishi inexplicably put glossy plastic along the inner rim of the steering wheel in the GT model we drove, and it's terrible to hold for longer periods of time. One neat touch is the big "4WD" button sitting in front of the shifter to turn on all-wheel drive. Mitsubishi takes great all-wheel drive seriously (RIP the Evo) so it's nice to see some recognition of the brand's heritage. One other sporting touch found on the GT is the suede inserts on the seats that looked good and make sure you don't slide around. One thing this crossover has going for it is the tech update it received for the 2018 model year. A 7-inch touchscreen that supports Apple CarPlay and Android Auto is included on the higher trims. Other features like heated seats and an auto-dimming mirror are available, but this is not a high-tech car by any means. How big is it? The Mitsubishi Outlander Sport is on the bigger side of subcompact crossovers at 171.9 inches in length.

Mitsubishi celebrates 40 years in UK with Evo festooned with aftermarket bits

Mitsubishi has an anniversary to celebrate. It has been selling cars in the UK for the last 40 years, and in recognition it is launching the Lancer Evolution X FQ-440 MR special edition with some real performance upgrades from top aftermarket companies. The models will be limited to 40 units in Frost White and priced at £50,000 each.
The special Evo uses a tweaked ECU to boost power to 440 horsepower and 412 pound-feet of torque with a six-speed, twin-clutch Sports Shift Transmission, and the engine receives a long list of augmentations with an intake, intercooler piping and tubular manifold from Janspeed, plus motorsport-specification, high-flow fuel injectors. To keep up with the acceleration, it gets six-piston front brake calipers and upgraded rear brakes behind 18-inch BBS forged alloy wheels. The suspension is lowered by 35 millimeters (1.378 inches) in the front and 30mm (1.181 inches) in the rear with Eibach coil springs.
The interior gets improvements to fit the performance upgrades. Leather-covered Recaro seats are found up front, along with an eight-speaker, Rockford Fosgate audio setup complete with a subwoofer. Navigation is standard with a seven-inch LCD touchscreen. The special edition definitely won't be making it to the US, but it's nice to see Mitsubishi commemorating itself with a performance model. Scroll down to get the full specs in the press release.