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Mitsubishi Outlander PHEV sales reach 33,000 worldwide

It can be difficult to see from the US, where the Mitsubishi Outlander Plug-in Hybrid is not yet available, but the all-wheel drive SUV is a big hit in Europe and Japan. In fact, we learned at the Plug In 2014 Conference in San Jose, CA this week that Mitsubishi has sold over 33,000 copies of the PHEV around the world. The breakdown is that Mitsubishi has delivered 15,000 units in Japan and 18,000 in Europe. Fuminori Kojima, Mitsubishi Motors North America's senior manager of incentives, told AutoblogGreen that the country with the highest sales rate in Europe is Holland, with about 6,000 units sold that thanks in part to generous incentives for plug-in hybrids there. The Euro-spec version on hand in San Jose has three regen levels (the normal D mode, plus B1 and B2). We got to take a spin around the block, but the battery was mostly depleted (it was a popular attraction in the Ride & Drive) and so we were driving on gas. In the gallery from Plug In 2014, you'll note that the Outlander PHEV requires at least 95 octane (RON) unleaded fuel, which is 91 octane (AKI) premium fuel in the US. We don't know what the US version will need, but we've heard it will be "completely different." The Outlander has a 12-kWh battery and should have an EV range of around 30 miles. Whether or not it will have a CHAdeMO fast-charging port in the US is still undecided, as is the question of whether it will have a 3.3 or 6.6 kW onboard charger. The timeline Kojima gave for the Outlander's US arrival was October or November of 2015, since the SUV still needs to be tested and homologated for the US, Kojima said, but the real problem is that Mitsubishi can't build enough. "The battery production capacity is limited," he said. "So that's why, [the] first [focus is the] domestic market and Europe showed more demand." As as an example, he mentioned not only the incentives but also said that the charging infrastructure is more built up in Europe. "We'd like to have it [in the US ] as soon as possible, of course," he said. According to numbers from the European group Transport And Environment (see press release and sales chart below), overall plug-in vehicle sales have been doubling each year since the new breed was introduced in 2010. Last year, almost 50,000 plug-in vehicles were sold in the EU, with the Renault Zoe EV, Outlander PHEV and Volvo V60 Plug-in at the top of the pack.

Mitsubishi Outlander PHEV gets more power, range and capabilities

We've driven the Mitsubishi Outlander PHEV a couple of times now, and enjoyed it quite a bit. Even though it's the same version that's been kicking around other markets in its current form for a while now, it was efficient, pleasant to drive, and offers something that is pretty rare right now: a relatively affordable plug-in hybrid midsize crossover. Now, in its home market of Japan, the 2019 Outlander PHEV is getting some significant updates, including more electric power and a bigger gas engine, a bigger battery, improved suspension, two new drive modes and some design tweaks. To start, the PHEV's battery capacity increases from 12 kWh to 13.8 kWh. That boosts its all-electric driving range from 37.8 miles to 40.4 (under Japan's testing cycle). The rear electric motor/generator also gets a slight boost in power. The gas engine increases its displacement from 2.0 to 2.4 liters. The vehicle now offers Sport and Snow modes, and its 4WD Lock mode has been adjusted to better handle poor road surfaces. To improve its ride and handling, Mitsubishi added larger front and rear dampers with a new type of damper valve to the Outlander PHEV. A faster steering ratio and retuned electric power steering control promise better steering feel and response. Mitsubishi has also increased the structural rigidity in parts of the body. Design-wise, the updated Outlander PHEV gets full LED headlights and an updated grille up front. In the rear, there's a new spoiler that improves aerodynamics and gives it a sportier look. Inside, the leather seating gets a new diamond-quilt pattern, along with the door trim. The front seats are also reshaped for more support. The new updates seem like they'll make the Outlander PHEV even more attractive both in terms of performance and design. We doubt that Mitsubishi would choose not offer these improvements in other markets, including the U.S. We've reached out to Mitsubishi to see if and when we can hope to see the improved versions stateside, and we'll update if we hear back. Related Video:

Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.