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Yes, the Mitsubishi Evo could become an electrified crossover, but don't panic

By now, many of you have seen that Mitsubishi will reveal a concept with the Evolution name at the Tokyo Motor Show, and it will be an electrified crossover. On the surface, that sounds like heresy when the Evolution name has always stood for an uncompromising, rally-bred, turbocharged sports sedan. But don't jump to the conclusion that this will be a terrible, halfhearted product that ruins the Evo name. It's a smart move for Mitsubishi, it could be the only way we get a performance vehicle from the company, and there's no reason it can't be good. Creating an Evo version of a crossover, or even a standalone Evo model, simply makes the most sense for Mitsubishi right now. There's no sign that people are getting tired of little lifted automobiles, which means that's where the sales and money are. Because of that, crossovers are the only product that Mitsubishi can safely afford to invest in right now. As much as we'd like to see another Evo sedan, the company can't afford to sink a big development budget into a one-off sedan for the very small enthusiast market. Investing in a basic sedan to use as a base isn't a good idea either, since that market also continues to shrink, and it's populated with very competitive models. Those facts won't comfort Mitsubishi fans, but looking at it another way could. Rather than looking at this concept as Evolution blasphemy, consider it a sign that the company wants to make something exciting again. Since most of the news from Mitsubishi has been the discontinuation of really old models, and updates to the less-old models still in the lineup, it's been hard to tell if any of the Mitsubishi that fans loved was left. Look at this crossover as a gateway to getting a fun Mitsubishi again. And this possible future Evo could genuinely be fun. We're not exactly raving fans of crossovers, either, since they're often heavy, expensive, slow and inefficient compared with similarly sized hatchbacks and sedans. But that's not a hard and fast rule. Nissan proved this with the Juke Nismo. Despite its tall body, it had a healthy amount of power and entertaining dynamics. There's no reason Mitsubishi couldn't do the same with a small crossover. It might even be better, because Mitsubishi clearly has some wizards when it comes to weight and cost, as evidenced by the one-ton, ultra-affordable Mitsubishi Mirage. The same goes for electrification.

Mitsubishi Evo snow frolic caught by aerial camera

Guido Tschugg is a professional mountain biker and a Red Bull-sponsored athlete in downhill and four-cross. He's also a fan of the Mitsubishi Lancer Evolution and drifting in the snow, and with the help of filmmaker Mario Feil and drone videographers airv8, the rally car and the powder are combined to glorious effect.
We could continue talking about it, but that would delay you from enjoying the two minutes of frosty beauty in the video below.

Mitsubishi to add new crossover to US lineup

With crossovers of all sizes enjoying immense popularity with consumers, Mitsubishi is making a grab for some of the action with a third CUV offering. The as-of-yet unnamed vehicle is set to slot in between the baby Outlander Sport and the full-size Outlander, CEO Osamu Masuko told Automotive News ahead of the Tokyo Motor Show. Aimed squarely at the crossover-crazy US and European markets, this new vehicle will likely enter production two years from now. That should mean an auto show debut at Paris or Los Angeles in 2016, or at some point in early 2017. The new vehicle would duke it out with the redesigned Kia Sportage and Hyundai Tuscon. If it sounds like this new CUV would cannibalize some of its little brother's sales, you'd be right. To prevent this, Mitsu will tweak the sizes of the vehicles it currently offers. "The Outlander is growing in size, while the Outlander Sport is getting smaller, so it opens a space for the new SUV," Masuko told AN. "We need something to fit in between." Having a three-tiered CUV lineup might help Mitsubishi, which has enjoyed 26 percent sales growth through September this year. According to AN, over half of Mitsu's current sales come from the Outlander and Outlander Sport. Adding a third CUV would capitalize on a US market that's clamoring for light trucks and crossovers. Before the third model debuts, the next step for the brand will be the arrival of a plug-in hybrid Outlander. You can look for our review on that next year. Featured Gallery Mitsubishi eX Concept View 34 Photos News Source: Automotive News - sub. req.Image Credit: Mitsubishi Mitsubishi Crossover Economy Cars osamu masuko