2009 Mitsubishi Outlander, Clean Carfax, 3 Owners, Very Nice! on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

New Mitsubishi Outlander PHEVs coming to Frankfurt

Mitsubishi is following the unveiling of the heavily refreshed 2016 Outlander at the 2015 New York Auto Show with the European debut of the plug-in hybrid version at this year's Frankfurt Motor Show. The PHEV goes on sale there in September, and a rally-prepped PHEV Outlander is taking part in the Baja Portalegre 500 in Portugal in October. Rumors suggest that the updated plug-in model might come to the US in early 2016. Mechanically, the Outlander PHEV retains separate motors to power the front and rear wheels, but the company has some revisions for the system to make it more efficient. Emissions are cut thanks to reduced engine friction, and acceleration is reportedly quicker, too. In large part, the 2016 PHEV carries over all of the styling and mechanical updates of its non-electrified sibling. That includes the completely new front end that mixes chrome and gloss black for a more interesting look. The plug-in gets a few design cues of its own, including a different shape for the lower bumpers, less chrome down the sides, and some body-color trim. It also rides on a set of two-tone 18-inch wheels. Inside, there's a four-spoke steering wheel and brown, and black leathers are available. Previously offered on the Japanese model, European customers now get access to the Outlander PHEV's vehicle-to-home power system. The tech allows owners to plug in their CUV and provide electricity to their house from the vehicle's battery. Mitsubishi Motors Lineup at 2015 International Motor Show (IAA) Tokyo, August 31, 2015 Improved Outlander PHEV with Dynamic Shield debuts in Europe Tokyo, August 31, 2015 - Mitsubishi Motors Corporation (MMC)'s revamped 2016MY Outlander PHEV, due to go on sale in Europe in September, will make its European debut at the 66th International Motor Show (IAA)*1 Alongside the new Outlander PHEV, MMC will be exhibiting the rally version of the Outlander PHEV to compete in the Baja Portalegre 500 cross-country rally*2 and several production models in a total lineup of 15 vehicles (13 on press days, for more information please see the last page). *1: To be held at the Messe Frankfurt exhibition grounds in Frankfurt am Main, Germany from September 15 through September 27. For more information please access http://www.iaa.de/en/press-room/ (English) *2: A cross-country rally due to be held in the eastern part of Portugal from October 22nd through October 24th.

Junkyard Gem: 2001 Mitsubishi Eclipse GT coupe

2001 was an eventful year for sport compacts, with "The Fast and the Furious" hitting the big screen and the "spider eye" Acura Integra entering its final model year. Mitsubishi Motors North America had released a new version of the Eclipse the year before, bigger and more luxurious than its predecessors; today's Junkyard Gem is one of those third-generation Eclipses, the fastest and most furious version available in 2001: a GT coupe with V6 engine and five-speed manual transmission, found in a Colorado Springs boneyard recently. Named for a 17th-century racehorse, the Eclipse (not to be confused with the present-day Eclipse Cross) began life in the 1990 model year as a Galant-based liftback coupe built in partnership with Chrysler at the new Diamond-Star Motors plant in Normal, Illinois (where Rivians are born today). Chrysler sold its own versions of the Eclipse for a while, with the Plymouth Laser produced through 1994 and the Eagle Talon surviving until the Eagle brand's demise in 1998. By the time this car was built, its closest relatives were the Galant, the Chrysler Sebring coupe and the Dodge Stratus coupe. The MSRP for the GT Coupe was $20,947, or about $35,789 in 2023 dollars. You could get a brand-new Integra GS-R for $22,300 ($38,101 today) in 2001, while the Dodge Neon ACR listed at just $13,845 ($23,655 now). This car was quite a bit more powerful than the 170-horsepower Integra GS-R, with this 3.0-liter 6G72 V6 and its 210 horses under the hood. The workhorse 6G72 went into far too many Mitsubishi, Chrysler and Hyundai vehicles to list here; highlights include the Chrysler TC by Maserati, the Chrysler LeBaron, the Mitsubishi Montero/Dodge Raider, the Mitsubishi Diamante and the Mitsubishi 3000GT/Dodge Stealth. This car has the five-speed manual transmission, as is proper. Buyers who insisted on the four-speed automatic had to shell out an extra grand, or $1,709 after inflation. This car appears to have been in decent cosmetic condition when it arrived at its final parking spot. These stickers were mandatory equipment on Eclipses during the 2000s. Likewise with multiple-bolt-pattern aftermarket wheels. This generation of Eclipse stayed in production through 2004, with its successor continuing to be sold through 2012. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.