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Mitsubishi's 2024 updates include free maintenance, new trim levels

Mitsubishi is making several changes to its portfolio for the 2024 model year. It's expanding its range with new trim levels that benefit from a longer list of standard features and several specific styling cues, and it's giving buyers free maintenance for two years or 30,000 miles. Starting at the top of the range, the hybrid and non-electrified variants of the Outlander get a new Platinum Edition variant characterized by Black Diamond paint, a roof panel finished in Alloy Silver for a two-tone look, a Light Gray interior, and silver-colored interior trim, among other accents. Mitsubishi will fully detail the trim level later in 2023. The Black Edition package offered during the 2023 model year returns for 2024. It's compatible with the SE and SEL trim levels, and the latter gets black exterior trim as well as black leather upholstery. SE and SEL variants of the Eclipse Cross receive a power-operated hatch with a kick-motion sensor, while the SE's list of standard features grows further with adaptive cruise control, a USB port for rear-seat passengers, and a leather-upholstered steering wheel. The LE model gets a free two-year subscription to Mitsubishi Connect and FAST-Key keyless entry technology. The range will expand later in 2023 with a Special Edition model that will feature "rugged, off-road-inspired styling enhancements," according to the Japanese company. Positioned as Mitsubishi's entry-level crossover, the Outlander Sport highlights Mitsubishi's off-road heritage with a Trail Edition model that's characterized by black graphics on the hood, black exterior trim, mud flaps, and all-weather floor mats. Photos of the model haven't been released yet, however. And, don't look for a 2024 Outlander Sport GT on your local dealer's lot: Mitsubishi changed the trim's name to SEL. Updates to the Mirage hatchback and the Mirage G4, which are both nearing the end of their life cycle, are relatively minor. The LE trim level positioned near the bottom of the range benefits from a longer list of standard features, including a driver's armrest, automatic headlights, and rain-sensing wipers. Graphite Gray and Jet Black join the color palette to replace Mercury Gray and Mystic Black, respectively.  Every member of Mitsubishi's 2024 range regardless of size, price, and trim level benefits from free maintenance for two years or 30,000 miles, whichever comes first.

Chrysler recalling 67k trucks with manual transmissions

Earlier this month, Chrysler announced the recall of some 280,000 pickup trucks over concerns that their axles could seize up. Now the automaker has announced an entirely separate recall of another 66,819 trucks over the springs that could break in the clutch ignition interlock switch. The recall affects Dodge Ram 1500, 2500 and 3500 pickups, as well as the Dodge Dakota and Mitsubishi Raider. The issue is relevant only to those trucks fitted with manual transmissions, from the 2006 and 2007 model years and manufactured between July 1, 2005, and July 31, 2006. Since a broken spring could, according to statements issued by the National Highway Traffic Safety Administration and FCA US LLC (previously known as the Chrysler Group) prevent the vehicle from starting, or cause it to move unintentionally once the ignition kicks over, the automaker will begin notifying owners of the affected vehicles just before Valentine's Day to bring their trucks into their local dealers to have the clutch ignition interlock switch replaced. FCA emphasizes, however, that the unintended movement would only occur "in rare cases" and only "if recommended starting procedures are not followed." Only one such case is known to have occurred, but it did regrettably result in a fatality. Statement: Clutch Ignition Interlock Switch December 29, 2014 , Auburn Hills, Mich. - FCA US LLC is launching a voluntary global recall of an estimated 66,819 older-model pickup trucks equipped with manual transmissions. The Company will replace their clutch ignition interlock switches at no charge to customers. An investigation by FCA US engineers discovered switches in certain model-year 2006 and 2007 pickups may be equipped with spring wire that differs from wire used in previous switches. The alternate wire may break and, as a result, the vehicles may not start. In rare cases, a vehicle may – if recommended starting procedures are not followed – exhibit unintended movement when its ignition key is turned. The Company is aware of one fatality related to this campaign. It stemmed from the single known accident involving this population of vehicles. The recall covers certain Dodge Dakota, Dodge Ram 1500, 2500, 3500 and Mitsubishi Raider pickups. Switches with the alternate wire were not used in any vehicles produced before July of 2005, or after June of 2006. The Dakota and Raider are no longer in production.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.