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Chrysler de Mexico to sell rebadged Mitsubishi model in shades of Colt deal

Chrysler and Mitsubishi have had a close relationship since the early '70s. Back then, they partnered up to sell the Japanese brand's models under American names as captive imports in the US. Vehicles like the Dodge Colt, Eagle Summit, and eventually the 3000GT/Stealth twins and lots of other cars and trucks became the fruits of that alliance. In fact, the two companies still maintain a good rapport, as evidenced by reports of a new deal to sell the Mitsubishi Attrage, also known the Mirage G4, in Mexico starting in November.
The Attrage is a small, four-door sedan that borrows many of the mechanical bits from the Mitsubishi Mirage hatchback. According to Automotive News, the deal allows Chrysler to sell the model in Mexico for the next five years. The deal could be a win-win for both companies. Mitsubishi gets to use more capacity at its Laem Chabang, Thailand factory where the car is made, and Chrysler gets a new vehicle for a growing market with almost zero development costs. At this time, there's no indication of the new model's name in Mexico, though.
There's also still a chance the Attrage might make it to the US market as well. The automaker showed off the sedan as the Mirage G4 at the 2014 Montreal Motor Show ahead of promised sales in small-car-friendly Canada. The Mirage hatchback was introduced to the US in a similar way, debuting in Canada first and then crossing the border. While reviews for the Mirage have been pretty atrocious, it would still be interesting to see Mitsubishi further expanding its lineup in North America.

Mitsubishi Electric EMirai xS Drive concept revealed ahead of CES 2022

Mitsubishi Electric is showing the latest version of its EMirai concept vehicles. The EMirai series has made recurring appearances at CES, showing off the company's — which is a separate entity from Mitsubishi Motors — latest driving technologies. The newest iteration, whose complete name is the EMirai xS Drive Concept, is scheduled for debut at CES 2022. Past EMirai concepts ("Mirai", like the Toyota hydrogen fuel cell vehicle, means "future" in Japanese) have focused on technologies such as driver biometrics and augmented reality to make help alleviate the task of driving. The EMirai xS Drive continues on this theme with two primary advancements. In the realm of biometrics, the concept monitors the the driver with a near-infrared camera to detect their health. It not only checks on drowsiness, but emergency situations where an autonomous intervention may be required. It does this by keeping tabs on the driver's respiration rate and pulse, as well as checking for sudden changes in facial expressions like the closing of eyelids or opening of the mouth. If an emergency is detected, the car will take over and park to prevent accidents. This seems to be geared towards elderly drivers, which tend to live in rural and suburban areas in Japan where public transportation isn't always an option. Mazda recently released a similar technology in Japan as well. The system can also detect passengers, including children, using radio waves. By not relying on a weight sensor embedded in the seat like in some modern vehicles, the system can detect a child even if he or she is hiding in a footwell. The EMirai xS Drive also uses a Mitsubishi Electric High Definition Locator to operate adaptive headlights. Operating in conjunction with the driver monitor above, it turns the headlights to better illuminate the direction where the driver's head is turned, such as a curve or slope ahead. The system also looks for other hazards, like pedestrians who may be crossing a dark road, and uses the adaptive headlights to cast more light on those subjects. It also looks for vehicles approaching from behind, and projects a warning onto the road surface ahead, within the headlight beam spread, so the driver knows what's behind without shifting focus onto a rear-view mirror. It appears, though, whereas past EMirai concepts have been built around an actual show car, the latest evolution is just a four seats and a dashboard in a standalone cockpit.

Mitsubishi struggling to sell doomed plant due to union workers

Mitsubishi is about to end vehicle production in the US, but the company is having serious problems finding a buyer for its Normal, IL, factory that currently assembles the Outlander Sport. A major sticking point, according to a report by The Wall Street Journal, is the plant's workforce of over 900 United Auto Workers members. The automaker has been trying to find another company to take over the site for months and has set November as the point to stop manufacturing there. The Normal, IL, factory is unique because it's the only plant in the country that's run by a Japanese automaker with a UAW-represented workforce, after starting as a joint venture with Chrysler. That makes Ford, General Motors, and FCA the preferred buyers because they could conceivably take over the union contract. However, the Blue Oval and the General likely aren't interested. According to plant officials speaking to The Wall Street Journal, FCA and some unnamed car companies are potential buyers, but there's absolutely nothing final, yet. Proponents argue that buying the location is cheaper than building a new one. Making matters harder is that the UAW and Mitsubishi are currently negotiating a new union contract, and the factory's next owner might have to take over the deal, according to the WSJ. The workers were ready to vote whether to strike recently, but that was averted when an announcement on the local's webpage said a tentative agreement was expected Sunday. Of course, the Big Three have been experiencing their own, similar issues with crafting deals, too. Related Video: