2007 Mitsubishi Eclipse Gs Coupe 2-door 2.4l on 2040-cars

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Mitsubishi Lancer Evo X Final Edition gets official for Japan only

It'll be the end of an era when Mitsubishi discontinues the Lancer Evolution, putting to rest a dynasty that challenged the Subauru WRX STI for decades. But before it does, the Diamond-Star automaker is sending off its most celebrated model with the Final Edition you see here. Unfortunately, it's nowhere near as cool as the concept. While the showcar pumped the output from its 2.0-liter turbo four to 473 horsepower thanks to a remapped ECU and a fresh HKS turbocharger, the production version is sticking with the stock 296 hp. It's otherwise based on the GSR model, so it's got a five-speed gearbox, but packs a long list of top-shelf equipment: BBS alloys, Bilstein shocks, Eibach springs, Brembo brakes, Recaro seats... the works. Mitsubishi will only offer 1,000 examples of the Evo X Final Edition in Japan, where buyers will be able to choose between five exterior colors and a contrasting roof in black or white. We don't know at this point whether a similar special will be offered Stateside, but if it is, we hope it'll pack at least some of the concept's power upgrades (we can dream, right?).

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi i-MiEV reportedly reaches the end of the road this year

It looks like the Mitsubishi i-MiEV is completely out of juice. News outlet Nikkei reports that Mitsubishi will completely end production of its tiny electric car this year. While the i-MiEV had been discontinued in the U.S. for a few years already, it was apparently still on sale elsewhere. That didn't mean it was doing well, as Nikkei notes that global sales were only a little over 30,000 units over its lifetime. It's not hard to see why the i-MiEV struggled. While its kei-car size and funky styling made it a unique city car, it was compromised in other ways. It only made 66 horsepower and had an official range of 62 miles. While the limited range was augmented somewhat by DC fast charging capability, but it didn't take long for competitors to launch larger, more powerful, longer-range cars for not a whole lot more money. And the gulf between the i-MiEV only expanded over the years. According to Nikkei, the reason the i-MiEV went so long unchanged was a lack of funding and resources. But now that Mitsubishi is part of the Renault-Nissan Alliance, the news outlet reports that there will be a successor to the bubbly EV co-developed with Nissan to be launched in 2023. Whether this next small electric Mitsubishi appears in the U.S. seems like a toss-up. We wouldn't have expected the kei-car based i-MiEV to have been brought here originally, simply because of the cost of making such a tiny car pass safety regulations, let alone appeal to American buyers that like size. Those issues haven't changed, and if anything, American buyers are even more keen on trucks and SUVs than before. But maybe if fuel economy and emissions regulations get stiff enough, Mitsubishi might see a benefit to offering a full EV here, even if it's an odd size. Related Video: