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Mitsubishi to add new crossover to US lineup

With crossovers of all sizes enjoying immense popularity with consumers, Mitsubishi is making a grab for some of the action with a third CUV offering. The as-of-yet unnamed vehicle is set to slot in between the baby Outlander Sport and the full-size Outlander, CEO Osamu Masuko told Automotive News ahead of the Tokyo Motor Show. Aimed squarely at the crossover-crazy US and European markets, this new vehicle will likely enter production two years from now. That should mean an auto show debut at Paris or Los Angeles in 2016, or at some point in early 2017. The new vehicle would duke it out with the redesigned Kia Sportage and Hyundai Tuscon. If it sounds like this new CUV would cannibalize some of its little brother's sales, you'd be right. To prevent this, Mitsu will tweak the sizes of the vehicles it currently offers. "The Outlander is growing in size, while the Outlander Sport is getting smaller, so it opens a space for the new SUV," Masuko told AN. "We need something to fit in between." Having a three-tiered CUV lineup might help Mitsubishi, which has enjoyed 26 percent sales growth through September this year. According to AN, over half of Mitsu's current sales come from the Outlander and Outlander Sport. Adding a third CUV would capitalize on a US market that's clamoring for light trucks and crossovers. Before the third model debuts, the next step for the brand will be the arrival of a plug-in hybrid Outlander. You can look for our review on that next year. Featured Gallery Mitsubishi eX Concept View 34 Photos News Source: Automotive News - sub. req.Image Credit: Mitsubishi Mitsubishi Crossover Economy Cars osamu masuko

2014 Mitsubishi Mirage arrives in US this fall

Mitsubishi dealers have been painfully starved of fresh product for ages now, with their most recent new model, the bubble-shaped i electric car, already requiring a serious sales jumpstart. We've known for a while that help is on the way in the form of an all-new Outlander crossover, but we've basically only had loose confirmations to go on that the Japanese automaker would eventually reintroduce its Mirage subcompact to the American market. Today, those rumors have turned to reality, as Mitsubishi has confirmed that the five-door economy car will hit US dealerships this fall.
Every subcompact player needs a trump suit, from Ford's tech-rich Fiesta to Honda's impossibly space-efficient Fit, and the Mirage's calling card figures to be its fuel economy. Mitsubishi says it expects its 2014 Mirage to achieve 37 miles per gallon in the city and 44 on the highway (combined rating of 40 mpg) when equipped with a continuously variable transmission. Those figures are good enough, Mitsu says, to earn it the title of the most fuel-efficient gasoline vehicle sold in America that isn't a hybrid.
Of course, Mitsubishi isn't outlining any additional specs at the moment - not even engine configuration. We're expecting the company's 1.2-liter three-cylinder, which in European spec delivers a modest 79 horsepower and 78 pound-feet of torque. The Continent's Mirage weighs under 1,900 pounds, but the normally aspirated triple still makes for leisurely acceleration of 11.7 seconds to 62 miles per hour. It will be interesting to see if Mitsubishi makes some powertrain alterations to better suit American expectations.

Mitsubishi Triton Ralliart hints at performance comeback

Mitsubishi Motors has not had a very good decade. Their lineup has dwindled down to four models and the the company has struggled to stay relevant as a brand as they hemorrhage market share. However, a new Triton Ralliart truck shows some signs of life in a company once rich with enthusiast-oriented offerings. The Mitsubishi Triton Ralliart will participate in the 2022 Asia Cross Country Rally, which takes place primarily in Thailand. The Triton is built there and exported throughout southeast Asia, which happens to be one of the few markets in which Mitsubishi still enjoys decent sales. Though not sold in the U.S., the four-wheel-drive Ranger-sized pickup is available in four-cylinder gas, diesel and turbodiesel configurations, the most powerful of which makes 176 horsepower and 295 pound-feet of torque. Manual and automatic transmissions are available, with the latest versions each offering six speeds. The Triton marks a return for the company's Ralliart banner. Though Mitsubishi had been rally racing since the 1960s, the Ralliart name only made its debut in 1981. The dedicated motorsports arm allowed the company to build and campaign models like the Lancer and Galant VR-4 in international rally races, ultimately leading to a slew of World Rally Championship wins, and an equally impressive string of victories at the Paris-Dakar Rally.  Ralliart folded up in 2010 after the global financial crisis and lay dormant for over a decade. Last year Mitsubishi quietly revived the brand, revealed a concept, released a lineup of accessories for its vehicles (available only in Asia) and hinted at a racing comeback. The Triton is the first Ralliart-branded vehicle since the revival. Mitsubishi didn't reveal what modifications were made to the Triton. One encouraging sign, however, is the fact that the rally team is headed by Hiroshi Masuoka, a long-time Mitsubishi driver who won the Paris-Dakar twice. Masuoka was also a test driver who helped develop the Pajero (known in the U.S. as the Montero). Sadly, the Pajero factory was sold last week to a toilet paper manufacturer, but perhaps Masuoka can recapture a bit of Mitsubishi's past glory with the Triton, even if he's essentially starting from scratch. The Triton effort, and yesterday's announcement that Mitsubishi was donating 1 million euros to aid Ukrainian refugees, suggests Mitsubishi feels it is in a better place financially.