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Mitsubishi bringing Emirai 3 to Tokyo?

Inquiring minds really want to know if the W-shaped steering wheel will return on Mitsubishi's newest iteration of the Emirai electric concept vehicle. The Japanese automaker is slated to show off the third variant of this interesting concept car at the Tokyo Motor Show at the end of the month, according to Technologic Vehicles. Beyond the facts that the car is a two-seater and runs on electric power, we don't have many details to share just yet. One specific item we do know, though, is that concept will once again offer close monitoring of the driver's physical state. In this case, the car is said to use cloud-based data to gauge the driver's physical condition, so the concept goes well beyond the types of sensors we see in other vehicles that offer features like collision avoidance and lane maintenance. The car is also missing doors, which doesn't necessary help the driver's physical state but is still pretty cool-looking. The model could see the light of day – and limited production – by the end of the decade. Two years ago, Mitsubishi brought its Emirai 2 concept car to Tokyo. That super-futuristic vehicle included a biometrics feature that adjusted the driver's seat based on the user's facial temperature and heart rate. It also had a W-shaped steering wheel straight out of a Superfriends cartoon. Mitsubishi was an early entrant in the electric-vehicle sector with its i-MiEV, though that model has been selling in the single-digit figures in recent months. Now that we have a few year's worth of hindsight, the i's jellybean shape looks pretty pedestrian compared to the Emirai. News Source: Technologic Vehicles Green Tokyo Motor Show Mitsubishi Electric

Chrysler de Mexico to sell rebadged Mitsubishi model in shades of Colt deal

Chrysler and Mitsubishi have had a close relationship since the early '70s. Back then, they partnered up to sell the Japanese brand's models under American names as captive imports in the US. Vehicles like the Dodge Colt, Eagle Summit, and eventually the 3000GT/Stealth twins and lots of other cars and trucks became the fruits of that alliance. In fact, the two companies still maintain a good rapport, as evidenced by reports of a new deal to sell the Mitsubishi Attrage, also known the Mirage G4, in Mexico starting in November.
The Attrage is a small, four-door sedan that borrows many of the mechanical bits from the Mitsubishi Mirage hatchback. According to Automotive News, the deal allows Chrysler to sell the model in Mexico for the next five years. The deal could be a win-win for both companies. Mitsubishi gets to use more capacity at its Laem Chabang, Thailand factory where the car is made, and Chrysler gets a new vehicle for a growing market with almost zero development costs. At this time, there's no indication of the new model's name in Mexico, though.
There's also still a chance the Attrage might make it to the US market as well. The automaker showed off the sedan as the Mirage G4 at the 2014 Montreal Motor Show ahead of promised sales in small-car-friendly Canada. The Mirage hatchback was introduced to the US in a similar way, debuting in Canada first and then crossing the border. While reviews for the Mirage have been pretty atrocious, it would still be interesting to see Mitsubishi further expanding its lineup in North America.

Mitsubishi to offer new Galant, Montero in US?

We admit it - we've been skeptical about Mitsubishi's fortunes here in the US for a long time now, and this month's reveal of the 2014 Mirage subcompact at the New York Auto Show didn't do much to quell our consternation. Yes, the Mirage should attract a certain portion of the buying population based on what will likely be the best fuel economy figures in its segment and a low price, but the profitability of basic small cars is limited even under the best of circumstances. Mitsubishi is clearly going to need something meatier in its portfolio if it wants to get back on track financially.
Help appears to be on the way. According to The Detroit Free Press, Masatoshi Hasegawa, the company's executive vice president here in North America, has confirmed that at least two more models are destined for the company's US dealerships, and it looks like they're going to be entries into higher-volume, higher-margin segments. Hasegawa pledges that the company will overhaul its lineup over the next two to three years, and one of them will be a successor to the often-ignored Galant, a midsize sedan we last saw for the 2012 model year.
And what of the other model? Apparently it will be an unnamed "bigger brother" for the new 2014 Outlander, an acknowledgment that suggests Mitsubishi is considering bringing its Montero/Pajero SUV back to the States. Earlier this month, we heard a report that a next-generation model for the venerable off-roader remains a few years out, but it's possible Mitsubishi might import the current aging model before the new one is produced. A big shift is said to be in the works for the fifth-generation model, with a massive weight loss and possible plug-in hybrid variant tipped as top goals for the program.