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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Mitsubishi Evolution reborn as electric crossover

Forget everything you ever knew about the Mitsubishi Lancer Evolution. The potent, raw sport sedan that was a semi-mythical enthusiast fantasy for years is dead. In its place now comes an electric crossover, called the e-Evolution, as the Japanese automaker moves forward in a new era where mobility matters more than performance. It's a tacit admission that a small company can't afford to compete in the narrowest of niches — sport sedans — and a shrinking one at that. The e-Evolution shows Mitsubishi's new strategic direction, and it will be capable of using artificial intelligence, connectivity and other mobility solutions. Enthusiasts will take heart that the e-Evolution has all-wheel drive, a sophisticated three-motor system that works with Mitsu's Super All-Wheel Control to aid traction and driving dynamics. The electric batteries feeding the powertrain are placed in the middle of the concept underneath, which provides a low center of gravity. The design is striking. It's sharp with indentures, a prominent grille and large wheels set at the corners. There's huge air intakes, the ride height is elevated, and the back end features a hexagon design that recalls the spare tire cover from the Mitsubishi Shogun off-roader. The back also has jet-styled mini tailfins that help pass air cleanly by the sides to aid aerodynamics. Inside is a large flat screen bookended by two smaller screens. The e-Evolution also has sensors that help the vehicle read road conditions and try to coordinate the driver's intent. In short, this isn't your father's Evo. That's not Mitsubishi's intent. Rather, it's putting all of its best technologies under the umbrella of its most famous name on a vehicle that will compete in the largest part of the market. It's no longer the Evo as you knew it, but it's definitely an Evolution. Related Video:

Renault-Nissan-Mitsubishi pool $200 million to invest in tech startups

PARIS — The Renault-Nissan-Mitsubishi alliance is setting up a $200 million mobility tech fund, three sources said, in the latest move by major carmakers to adapt to rapid industry change by investing in startups through their own venture capital arms. The fund, due to be unveiled by Chief Executive Carlos Ghosn at the CES tech industry show in Las Vegas next Tuesday, will be 40 percent financed by Renault, 40 percent by Nissan and 20 percent by Mitsubishi. "It will allow us to move faster on acquisitions ahead of our competition," one of the alliance sources told Reuters. Frederique Le Greves, a spokeswoman for the Renault-Nissan-Mitsubishi alliance, declined to comment. The traditional auto industry model based on individual ownership is threatened by pay-per-use services such as Uber, as well as ride- and car-sharing platforms, a challenge heightened by parallel shifts towards electrified and self-driving cars. Wary carmakers are struggling to embrace changes and technologies that some of their executives are only beginning to grasp. To accelerate the process, many are investing directly in the new services — and gaining access to intellectual property — via their own corporate venture capital (CVC) funds. BMW has purchased stakes in a plethora of ride-sharing, smart-charging and autonomous vehicle software firms through its 500 million euro ($600 million) iVentures fund, the biggest such in-house facility belonging to a carmaker. Among others that have been increasingly active are General Motors' GM Ventures, with $240 million, and Peugeot-maker PSA Group's 100 million-euro investment arm. CVC funds, a familiar feature of innovative sectors such as tech and pharmaceuticals, have become more commonplace among carmakers since the 2008-9 financial crisis. They let companies skip some of the formalities otherwise required for new investments, and pounce more swiftly on promising startups. The Renault-Nissan-Mitsubishi venture will also obviate the current need to thrash out the ownership split for each new alliance acquisition. It represents a further step in the integration of the carmakers as they pursue 10 billion euros in annual synergies by 2022. France's Renault holds a 43.4 percent stake in Nissan, which in turn controls Mitsubishi. Ghosn heads Renault and chairs all three.