2003 Mitsubishi Lancer Es Sedan 4-door 2.0l on 2040-cars

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Mitsubishi shows off its boxy new XFC Concept

Mitsubishi’s lineup has dwindled in the United States, but its presence is strongest in Asia, where it offers several vehicles not destined for our shores. Its latest concept vehicle previews a vision for a small utility vehicle with beefy styling and a futuristic interior. The XFC Concept is a compact SUV that Mitsubishi calls the “best-suited buddy for an exciting life.” ItÂ’s debuting at the Vietnam Motor Show later this month and is initially destined for life in Southeast Asia, though the company says it wants to expand that presence globally. The conceptÂ’s styling is a departure for the brand, whose other recent releases havenÂ’t been the easiest vehicles on the eyes (cough, cough, Outlander). Boxy lines and unique lighting are standout visual elements on the XFC, and the rear fender flares give it a muscular stance. Concepts rarely make it to production unchanged, so Mitsubishi is likely to alter the XFCÂ’s fantastic interior before release. The cabin appears to offer a mix of materials and large windows. Mitsubishi says it has class-leading interior space and notes that it focused on making the vehicle as comfortable as possible over rough roads. Flooding is an issue in the XFCÂ’s home region, so Mitsubishi gave it good ground clearance and four drive modes. Drivers can choose between normal, wet, gravel, and mud modes, and Mitsubishi says it developed the new wet mode specifically with Southeast Asian countries in mind. Mitsubishi will launch the XFC in 2023 and says an electric variant is coming down the road. Though itÂ’s still in the concept stage, the automaker plans for the SUV to become a core model for the brand on the global stage, alongside vehicles like its popular Xpander MPV.

Mitsubishi's rally-inspired Triton XRT previews next-gen pickup

The Triton pickup just might be the most interesting thing in Mitsubishi's lineup. The midsize pickup is available in approximately 150 countries, though the U.S. isn't among them. Overseas it's a serious contender against the Toyota Hilux and Ford Ranger, so the next version is very important for the company. As such, Mitsubishi is drumming up excitement for the next-generation pickup with the Triton XRT Concept, unveiled today at the Bangkok Motor Show. The truck features a more blocky, upright grille than the outgoing model, a trend we've seen on full-size pickups in the past few years. The bulked-up XRT features wears flared fenders, a snorkel and mud-terrain tires that likely won't be found on run-of-the-mill Tritons when the model debuts.  It's possible, however, that Mitsubishi plans to offer its own interpretation of an off-road rig similar to Toyota's TRD Pro line of trucks. The Triton XRT concept wears the logo of Ralliart, Mitsubishi's motorsports division that racked up many victories in the WRC and Paris-Dakar Rally. Mitsubishi recently relaunched Ralliart after over a decade of dormancy. Though initially Ralliart appears to be peddling only cosmetic upgrades, the Triton XRT could change that. Ralliart entered and won the Asia Cross Country Rally last year and plans to do so again for 2023. Helming the program was Hiroshi Masuoka, a Mitsubishi factory driver that won the Dakar Rally twice. While the dearly departed Lancer Evolution doesn't appear to be anywhere on the horizon, a truck-based Ralliart program might be just what Mitsubishi needs to rekindle the brand in enthusiasts' hearts. These days 4x4s and overlanders are arguably more popular with customizers than all-wheel-drive sedans, and Mitsubishi is well-poised to capitalize on that with its many off-road motorsports accomplishments. Unfortunately, the Triton has huge hurdles to overcome if it's to make it to U.S. shores. Foreign pickups are still subject to the Chicken Tax, a 25% tariff on trucks that aren't assembled in the U.S. Toyota and Nissan build their trucks in America to bypass the tax, but Mitsubishi doesn't have the manufacturing base to do that. Still, it's something Mitsubishi execs are trying to figure out, as our insatiable appetite for pickups isn't going away anytime soon. 

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.