2002 Mitsubishi on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Turns out Mitsubishi's history is far more interesting than we thought

Former Autoblog editor-in-chief Mike Austin was kind enough to drop this little nugget onto Twitter yesterday: the history of Mitsubishi timeline on the company's press website. Basically, it's a virtual museum, spanning from the 1917 Mitsubishi Model A to the 2008 Galant Fortis Sportback. Frankly, it's not that surprising that they didn't go much further beyond that, but still, the timeline provides both a fun trip down memory lane and an introduction to fun and/or wacky JDM models we never got.  Besides showing photos, there's actually a sizable amount of info for each, which has quite clearly and often delightfully been translated from Japanese. Take the New Minica Toppo that "adopted a 1:2 door configuration with a single door on the driver's side and two doors on the passenger side (think a Hyundai Veloster), as well as a 'Super High Roof' that added 70 mm to the height of the standard roof ... Addressing the desire to drive something a little different, the lineup was soon joined by a number of variants with personalities designed to bring more fun to the class and including the recreation specification Carabosse, the young mother and baby-oriented Marble, and the Town Bee with its round frog-eye headlamps projecting just forward of the leading edge of the engine hood." Also, check out those diagonal door handles. There are more than just JDM kei car oddities, however. There's the Mitsubishi FTO, which you may remember from Gran Turismo and other racing video games from back in the day. It was "a car that delivered fun-to-drive qualities in abundance (and) was selected 1994-1995 Japan Car of the Year." If you didn't know, it was called the FTO because it slotted below the Mitsubishi GTO, the car you know as the 3000GT. I didn't know that before. Thanks, timeline! There's also the off-roady JDM Delica vans that are now all over the Pacific Northwest having surpassed the 25-year import embargo. The 1994 Delica Space Gear (above left) was notable in that it moved the engine under the hood rather than beneath the front seats where it was previously (above right with the Delica Star Wagon), but according to the timeline "The Gear variant name was added in the belief that customers would become attached to it as a familiar 'piece of gear' for leisure and everyday purposes." Judging by the ones I see around here in Portland, mission accomplished. "Suspension was by double wishbone at the front and a 5-link with coil spring arrangement at the rear.

Mitsubishi Concept G4 leaves us feeling blue

To say we were unimpressed by the 2014 Mitsubishi Mirage that debuted in New York earlier this year would be one heck of an understatement. So pardon us for not oohing and aahing over the Concept G4 that we're seeing for the first time here in Shanghai. It is, basically, a Mirage sedan. Try to contain your excitement.
Mitsubishi states that it intends to roll out the production version of the G4 Concept globally, powered by a 1.2-liter MIVEC engine mated to a continuously variable transmission that should at least be good for some substantial fuel economy gains. The Mirage, after all, is rated at 37/44 miles per gallon city/highway. We're also told that the car will be very lightweight, and that this should aid in making this thing not drive like a total dud.
We'll wait and see how the relatively sharp lines of the concept transfer to production form, but given that we already know what the Mirage looks like, we have a pretty good feeling that we'll be just as underwhelmed the second time around. Have a look below for the press blast.