2001 Mitsubishi Mirage Es Sedan 4-door 1.8l on 2040-cars

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Ralliart returns to America for 2023

Mitsubishi announced Wednesday that its storied Ralliart nameplate will return to showrooms for the 2023 model year. The company let slip that its performance sub-brand would make a comeback more than a year ago and even revived it for a show car in Tokyo, but this is the first example of a for-real product shipping with Ralliart branding since it was kicked to the curb in 2010 — years before the compact Lancer it most famously graced was formally discontinued.  For now at least, it appears Ralliart will be a largely aesthetic makeover, with alterations limited to "unique body effects, graphics and other rally-inspired touches." We wouldn't be surprised to see larger wheels, sportier tires and perhaps even some suspension adjustments enter the mix down the line, but for now, Mitsubishi seems content to set modest expectations. Look for variants of the Outlander, Outlander PHEV, Eclipse Cross, Outlander Sport and Mirage, all of which will be built in "limited" numbers.  Elsewhere in 2023 model year news, the Mirage is losing its manual transmission option in favor of a standard CVT, and its base price will increase by $1,600 accordingly. The Outlander Sport and Eclipse Cross will now come standard with AWD, and the latter's base price will increase to $27,140 (including $1,345 for destination). Mitsubishi says more pricing and trim information for the lineup will be provided at a later date, along with more information about the new Outlander plug-in hybrid; the car itself will arrive in showrooms in Q4.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1989 Plymouth Colt E Hatchback

By the late 1960s, it had became clear to the suits at Detroit's Big Three that their companies needed to start selling subcompacts at home or risk losing large hunks of market share to the likes of Volkswagen and Toyota. Ford and GM developed the Pinto and Vega, but the much smaller Chrysler Corporation couldn't afford such an investment. Instead, the Chrysler Europe-built Hillman Avenger and Simca 1100 crossed the Atlantic and were given Plymouth Cricket and Simca 1204 badges, respectively, while ships full of Mitsubishi Colt Galants with Dodge badges headed east out of Japan. Those were Dodge Colts, sales of which began here in the 1971 model year. The Cricket and 1204 faded into well-deserved obscurity, but American car shoppers loved the Hemi-powered Colt. The Plymouth Division eventually got Colts of its own, and that's what we've got for today's Junkyard Gem. The US-market Colt jumped to the front-wheel-drive Mitsubishi Mirage for the 1979 model year, and that's when North American Plymouth dealerships (which had already been selling the Mitsubishi Lancer Celeste as the Arrow) got their own Mirages to sell. For 1979 through 1982, the Plymouth-badged Colt twin was known as the Champ, after which Chrysler decided that distinction just confused everybody. Then both Dodge and Plymouth (plus, starting in 1989, Eagle) offered near-identical Colts until just before the 1994 introduction of the Michigan-designed Neon. 1989 was the first model year for the more rounded sixth-generation Colt. By the time this car appeared in a showroom, Mitsubishi had been selling Mirages here for six years; this meant that American cars shoppers could choose among four mechanically-identical versions of the same car: the Dodge Colt, the Plymouth Colt, the Eagle Summit, and the Mitsubishi Mirage. All four versions had similar pricing, so it really came down to which badge you liked best and/or which company was offering the best rebates and financing deals at any given moment. The cheapest 1989 Plymouth Colt three-door hatch listed at $6,678 (about $16,340 in 2022 dollars), while the Dodge version cost… exactly the same amount. If you insisted on a sedan, however, you had to get the Summit or Mirage, because the Colt was available only in hatchback form for 1989. Meanwhile, Chrysler had been selling the Simca-derived Dodge Omni/Plymouth Horizon in the United States since the 1978 model year, with sales continuing all the way through 1990.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.