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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Mitsubishi Eclipse Cross will be crossing over to the US sometime in the fall

Here it is, Mitsubishi's latest effort to take a piece of the CUV pie, the Eclipse Cross. The crossover makes its official debut at the Geneva Show, and it looks just aggressive enough to be unique, but not so strange that it will scare away the average buyer. Most interesting are the aggressive cues cribbed from the XR-PHEV II Concept, like the forward-raked rear hatch, chunky rear fenders, and deep crease along the side. However, the shape is still clearly crossover, and the nose isn't too radical. In fact, it may be the most attractive version of Mitsubishi's shield grille yet. Interestingly, the Eclipse Cross is within an inch or two size-wise compared with the existing Outlander Sport, though this should change down the road when a newer, smaller Outlander Sport is introduced. The interior follows a similar theme to the exterior. The most striking aspect is the center stack, which slants downward toward the shifter and juts out over the climate control buttons. But everything is finished in simple, inoffensive black and aluminum-look trim. The sliding and reclining rear seats should be useful for comfort and cargo space. Next to the shifter is a touch-pad that looks extremely similar to the pad Lexus uses for its systems. A couple of our editors find the Lexus version to be rather awful, so hopefully Mitsubishi has refined and improved it. As a back-up, you can simply use the touch screen perched atop the dash, which may be more handy for using the car's default user interface, or the supported Apple CarPlay or Android Auto. Also on the dash is a pop-up heads-up display similar to that in current Mazdas. View 11 Photos One big selling point for the Eclipse Cross is its standard all-wheel drive. There is also just one engine and one transmission. Power comes from a turbocharged 1.5-liter gasoline inline-four, and it's channeled through a CVT with 8 ratios that can be manually shifted. Mitsubishi has yet to announce output for the four-pot. Other markets will have the option of a 2.2-liter turbocharged diesel four-cylinder with an 8-speed automatic, but it won't make the trip to the States. Europe will be the first to get the Eclipse Cross, where it will show up at dealers this fall. Afterward, it will arrive in other markets, including the US. So expect it to appear sometime at the end of this year, or possibly the start of next year. Pricing has not been announced yet. Related Video:

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.